Roles & responsibilities
Workstream Leadership & Delivery Management
- Lead end-to-end SFMC workstreams, including requirements gathering, solution design, planning, and delivery governance.
- Manage project risks, dependencies, sprint backlogs, and quality gates.
- Facilitate workshops and platform walkthroughs with marketing, product, engineering, and CRM teams.
Solution Architecture & Platform Integration
- Architect SFMC solutions across Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Content Builder.
- Oversee integration patterns between SFMC and connected systems including Salesforce CRM, CMS, DAM, ecommerce, and analytics engines.
- Govern data modeling, Contact Builder structure, subscriber key strategy, and cross-cloud activation via Marketing Cloud Connect.
Data, Audience & Personalization Strategy
- Define segmentation strategies, data flows, and campaign architecture leveraging SQL, AMPScript, dynamic content, and customer attributes.
- Ensure compliance across consent management, deliverability best practices, and privacy requirements.
Analytics, Optimization & Value Realization
- Lead measurement strategy using Marketing Cloud Intelligence (Datorama) and Einstein tools for predictive engagement.
- Build optimization roadmaps, testing frameworks (A/B/n, multivariate), and performance improvement initiatives.
Team Leadership & Knowledge Development
- Mentor ACon/Con team members; review configurations, SQL scripts, documentation, and quality.
- Contribute to capability building, reusable accelerators, playbooks, and best practice assets.
Required Skills & Expertise
SFMC Platform Expertise
- Strong hands-on experience across Journey Builder, Automation Studio, Email Studio, Content Builder, and Mobile Studio.
- Proficiency in AMPscript, SQL, and basic SSJS for personalization, segmentation, and automation logic.
Consulting & Leadership Skills
- Ability to structure complex SFMC/MarTech requirements into clear workstreams and deliverable plans.
- Strong stakeholder management, facilitation, and communication skills with senior business and technical teams.
- High-quality documentation, solution storytelling, and synthesis of technical and functional inputs.
Data & Integration Acumen
- Solid understanding of Contact Builder, data extensions, subscriber key strategy, and data relationships.
- Working knowledge of Marketing Cloud Connect and integration patterns between SFMC, Salesforce CRM, and broader MarTech ecosystems.
- Awareness of privacy considerations (e.g., CAN-SPAM, GDPR) and data handling best practices.
Analytics & Optimization Skills
- Ability to interpret campaign and journey performance metrics using SFMC reporting or Marketing Cloud Intelligence (Datorama).
- Understanding of Einstein features (STO, Engagement Scoring) and how to apply them for optimization.
Qualifications
- B.E./B.Tech/MBA
- 3 - 5 years of experience in Marketing Automation, MarTech, or SFMC delivery.
Additional Details
- Work arrangement: Hybrid - Makati or BGC office