About Orbia Fluor & Energy Materials:
You are purpose driven. Growth minded. Ready to stretch your potential. That’s the spirit of the community you will find at Orbia: where the purpose to advance life around the world drives our global team of over 23,000 every single day.
From creating solutions to deliver clean water, secure food supplies and reliable information to steering material advances that power the future of green and smart cities, transportation, and healthcare, we never settle for “good enough” when there’s an opportunity to make life better. Where purpose comes to life, it changes lives. This is what we live for.
MAIN PURPOSE
OF&EM is looking for an enthusiastic and expert Global Marketing Communications Lead, to own the marketing communications strategy for the Refrigerants business unit and translate its commercial priorities into an integrated, measurable MarCom plan.
This role will play a key part in proactively shaping go-to-market for the BU partnering with Sales, Product and BU leadership to convert technical and regulatory complexity into compelling, customer-led value propositions.
The ideal candidate combines a strong strategic mindset with a customer-centric approach and an openness to innovation, complemented by a data-driven attitude and the ability to work effectively in a global, cross-functional environment.
KEY RESPONSIBILITIES
Strategy & business partnership
Own and evolve the BU-aligned MarCom strategy; translate business priorities into messaging, positioning and communications plans.
Act as a true marketing partner to Business Development — proposing plans, shaping go-to-market and implementing them
Drive a market-led approach
Establish KPIs, measure ROI and provide measurable, data-driven insights back to the business.
Content, storytelling & product commercialization
Lead content development and storytelling, translating complex technical/regulatory topics into clear customer messaging.
Own product launch and commercialization communications for the refrigerants portfolio.
Create collateral autonomously and steward the BU brand across channels.
Digital, analytics & AI
Own the BU content strategy for the corporate website and the priority social media channels, translating BU and product priorities into a clear, customer-led digital narrative.
Drive digital and demand-generation activity in partnership with the Digital Strategy & Campaign team.
Establish KPIs, measure ROI and provide measurable, data-driven insights back to the business
PR, media & external presence
Coordinate PR agencies to identify press and trade-association opportunities, build media contacts, and drive articles, coverage and follow-up.
Serve as category communications champion, representing the BU internally and externally.
Events & agencies
Define event and campaign objectives
Partner with the internal business functions involved for operational delivery; direct regional agencies against clear briefs
Cross-functional collaboration
Work closely with the MarCom team, OF&EM business units, regional teams and business functions, external partners
Support alignment across global stakeholders and ensure consistency in execution
Maintain close contact with the local teams in the country of assignment, providing hands-on support and guidance across their areas of expertise — and more broadly on branding and corporate communications matters.
REQUIREMENTS:
Academic Level: 5–10 years in Marketing/Communications; B2B and chemical industry experience desirable
Languages: Fluent in English (mandatory); proficiency in Spanish and a third language is highly preferred.
Travel Requirements: Up to 30% travel, domestic and international.
Knowledge/ Experience:
Strategic thinking and commercial acumen
Content development & storytelling — technical-to-commercial translation
Project management and the ability to lead cross-functionally and globally
Solid understanding of core digital tools: web analytics, social media, paid media, SEO/GEO, CMS platforms, CRM systems
Interest/basic knowledge in AI tools applied to marketing and content creation
Events management proficiency
Experience with CRM tools for lead nurturing, customer relationship development, pipeline visibility, and reporting.
Stakeholder management and customer engagement
A collaborative team player able to work across regions and functions
Proactive, detail-oriented, and solution-driven with excellent organizational and a continuous improvement mindset
This role is Hybrid Role based in Houston, TX.
Our Offer:
The compensation for this position is typically range from $130,000 - $160,000.
Acquisition based on this vacancy is not appreciated and unsolicited applications from third parties will not be accepted.
We welcome purpose-driven dreamers, doers, and builders, recognising that it takes difference to make a difference. If you’re ready to bring your skills, talents, and perspective to moving your career, the company, people, and the planet forward, we’d like to hear from you.
We believe that every voice matters; every community deserves respect; and every challenge is an opportunity and united by empathy, we are stronger for our different perspectives. We are dedicated to building a more diverse, inclusive, and equitable workplace that supports the needs of all our employees regardless of their role, location, identity, and background.
The compensation for this position is included above. The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity.
The compensation package may also include short and long-term incentive compensation. We offer a comprehensive benefits package that includes healthcare coverage, a 401(k)-retirement savings plan, paid company holidays, paid vacation time, paid sick time, parental leave, short- and long-term disability leave, and an employee assistance program. At Orbia, we are committed to taking care of our employees and believe in providing comprehensive support so you can thrive at work and home.
Orbia is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, marital status, national origin, age, disability, genetic information, veteran status, or any other status protected by applicable federal, state, or local law.