Job Title: Vice President of Sales & Marketing
Company: Blue Sky Hospitality Solutions LLC
Location: Corporate Office – Uniondale, NY
Reports To: Chief Commercial Officer (CCO) / EVP's
FLSA Status: Exempt
THIS IS A FULLY ON-SITE ROLE - NO HYBRID/REMOTE OPTION
Position Summary
The Vice President of Sales & Marketing (VP-SM) will be a key executive leader responsible for developing, implementing, and executing strategic sales, marketing, and revenue optimization initiatives across Blue Sky Hospitality Solutions’ portfolio of 60+ hotels operating under leading brands such as Marriott, Hilton, IHG, Hyatt, and other independent properties. This role will drive top-line revenue performance, brand positioning, and market share growth while ensuring alignment with ownership goals, brand standards, and corporate objectives.
Key Responsibilities
Strategic Leadership
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Develop and lead the company’s overall sales, marketing, and revenue strategies to maximize profitability and market share.
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Collaborate with executive leadership to establish long-term growth targets and performance benchmarks.
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Oversee the integration of brand-specific sales and marketing programs with Blue Sky’s corporate strategies.
Sales Management
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Direct and oversee the corporate and property-level sales teams to ensure consistent achievement of revenue goals.
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Foster strategic relationships with brand representatives, corporate accounts, travel management companies, and industry partners.
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Identify and develop new business opportunities, including group, corporate, leisure, and extended-stay segments.
Marketing & Brand Positioning
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Lead the creation and execution of multi-channel marketing campaigns, digital strategies, and public relations initiatives to enhance brand visibility.
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Ensure consistent brand messaging and positioning across all properties and platforms.
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Monitor market trends, competitor activities, and guest feedback to adapt strategies accordingly.
Revenue Optimization
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Partner with revenue management teams to implement pricing, inventory, and distribution strategies that optimize RevPAR and overall profitability.
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Analyze performance data, market reports, and competitive benchmarking to identify revenue opportunities.
Team Leadership & Development
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Recruit, mentor, and develop high-performing sales and marketing leaders at both corporate and property levels.
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Promote a culture of accountability, innovation, and continuous improvement.
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Provide training and guidance to property teams to ensure brand compliance and operational excellence.
Budgeting & Reporting
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Prepare and manage the annual sales and marketing budget, ensuring effective allocation of resources.
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Present regular performance reports, forecasts, and strategic recommendations to the executive team and ownership groups.
Qualifications
Education & Experience
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Bachelor’s degree in Business, Marketing, Hospitality Management, or related field (Master’s preferred).
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Minimum 10–15 years of progressive leadership experience in sales and marketing within the hospitality industry.
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Proven track record of driving revenue growth across multi-brand, multi-property portfolios.
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Strong relationships with major hotel brands (Marriott, Hilton, IHG, Hyatt) and understanding of brand sales systems and standards.
Skills & Competencies
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Exceptional leadership and team-building abilities.
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Strong analytical, strategic planning, and problem-solving skills.
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Expertise in digital marketing, e-commerce, and distribution strategies.
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Excellent negotiation, communication, and presentation skills.
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Ability to thrive in a fast-paced, results-driven environment.
Core Competencies
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Strategic Vision
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Results Orientation
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Collaboration & Influence
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Brand Stewardship
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Adaptability & Innovation
About Blue Sky Hospitality Solutions LLC
Blue Sky Hospitality Solutions LLC is a premier hospitality management company operating over 60 branded and independent hotels nationwide. With a diverse portfolio including Marriott, Hilton, IHG, Hyatt, and boutique properties, Blue Sky delivers exceptional guest experiences, maximizes owner returns, and maintains strong brand partnerships.