Sales Manager
Hyatt Regency Deerfield | Deerfield, Illinois
Department: Sales & Marketing
Reports to: General Manager / Director of Sales
Position Overview
The Sales Manager is responsible for driving revenue growth by identifying, developing, and maintaining strong relationships with corporate clients, local businesses, organizations, meeting planners, and travel partners. This role focuses on maximizing occupancy, increasing group and corporate business, and growing market share through proactive sales efforts, strategic account management, and effective collaboration with hotel leadership.
The Sales Manager represents Hyatt Regency Deerfield with professionalism, a strong commitment to exceptional guest experiences, and a results-driven approach to achieving hotel revenue goals.
Key Responsibilities
- Proactively solicit new business through cold calling, outside sales appointments, networking, prospecting, and referrals.
- Identify and develop corporate negotiated accounts, group business, meetings, conferences, and social event opportunities.
- Manage and grow existing client relationships to maximize repeat business, account penetration, and customer satisfaction.
- Develop and execute strategic sales action plans to achieve or exceed established revenue, room night, and production goals.
- Maintain accurate records of sales activities, account information, leads, and opportunities in the hotel's CRM and sales systems.
- Conduct regular account reviews to identify new opportunities, changing business needs, and potential revenue growth.
- Prepare and negotiate proposals, contracts, and group agreements in accordance with Hyatt brand standards and hotel policies.
- Monitor local market trends, competitor activity, and business developments to identify new sales opportunities.
- Target key business segments throughout Deerfield, Northbrook, Lincolnshire, Lake County, and the greater Chicago North Shore market.
- Collaborate with hotel leadership and revenue management to develop competitive pricing strategies, promotions, and packages.
- Conduct property tours, client presentations, site inspections, and familiarization visits to showcase the hotel's accommodations, meeting facilities, and amenities.
- Attend industry events, trade shows, networking functions, and local business organization meetings to promote the hotel.
- Partner closely with Front Office, Food & Beverage, Banquets, and Operations teams to ensure seamless execution of group bookings, meetings, and events.
- Participate in weekly sales and revenue strategy meetings to review performance, market conditions, and upcoming opportunities.
- Prepare weekly and monthly sales activity reports, production updates, forecasts, and pipeline reports for management review.
- Track performance against established goals and adjust sales strategies to maximize revenue and profitability.
Qualifications
- Minimum of 2 years of hotel sales experience preferred; Hyatt or full-service hotel sales experience highly desirable.
- Experience selling corporate negotiated accounts, group rooms, meetings, and event business preferred.
- Strong knowledge of the Deerfield, Northbrook, Lincolnshire, Lake County, and greater Chicago North Shore business markets is a plus.
- Demonstrated ability to prospect, negotiate, close business, and consistently achieve sales targets.
- Excellent interpersonal, communication, presentation, negotiation, and organizational skills.
- Strong relationship-building abilities with a customer-focused, results-oriented approach.
- Ability to work independently, manage multiple priorities, and collaborate effectively with hotel leadership and operational teams.
- Proficiency in Microsoft Office and hotel sales CRM platforms; experience with Hyatt sales systems, Delphi, or equivalent platforms preferred.
- Strong analytical skills with the ability to interpret sales reports, market trends, and revenue performance.
- Must possess a valid driver's license and reliable transportation for local sales calls and business development activities.
- Flexibility to attend occasional evening or weekend client events, networking functions, and hotel activities as business needs require.
Benefits
- Competitive salary plus performance-based incentive/bonus opportunities
- Hyatt colleague travel discounts, subject to eligibility
- Medical, dental, and vision insurance
- 401(k) retirement plan
- Paid time off and holidays
- Professional development and career advancement opportunities
- Supportive, team-oriented work environment
Join Our Team
At Hyatt Regency Deerfield, we are looking for a motivated, relationship-driven Sales Manager who is passionate about hospitality, business development, and delivering exceptional customer experiences.
If you thrive on building relationships, identifying new opportunities, and driving measurable results, we invite you to become part of our team.
Hyatt Regency Deerfield is an Equal Opportunity Employer. We are committed to fostering an inclusive workplace where all associates are treated with dignity and respect.