At the Blank Family of Businesses, our Core Values drive our culture, guide our decisions, and make our organization a great place to work. GIVE BACK TO OTHERS Recognize that the well-being of business cannot be separated from the well-being of society. Join in our ongoing efforts to give back through time, talents, labor and financial commitment. LEAD BY EXAMPLE Demonstrate an entrepreneurial spirit that supports our culture and vision. Take full advantage of our empowerment philosophy by offering suggestions, making decisions and taking responsibility for actions. Stand up for your convictions and vocalize your opinions. INNOVATE CONTINUOUSLY Constantly seek new ways to improve results and move above and beyond what seems possible. Demonstrate non-stop reinvention. Do not let unnecessary bureaucracy kill innovation. Implement high quality, new processes, products, services, or solutions that meet or exceed the needs and expectations of our customers. PUT PEOPLE FIRST Demonstrate understanding that people are the center, the heartbeat of any successful enterprise. Build rapport and trust by demonstrating sensitivity and respect for others. Empower and listen to associates because they are our number-one source for information and ideas. Invest time and resources in developing associates’ skills and assisting them in managing their careers. LISTEN AND RESPOND Listen to internal and external customers (fans, grantees, players, associates, vendors, partners) to understand what they need. View customer needs as golden opportunities that, when creatively addressed, will enhance our competitive edge and the environment in which we all work and professionally grow. Dedicate the needed resources, time and energy to creating lasting value for all customers. INCLUDE EVERYONE Our individual differences make our organization more valuable. Value diverse ideas, experiences, skills, work styles and backgrounds. Harness individual differences to create a competitive advantage and better support our partners. Encourage others to accept and capitalize on diversity. Position Summary The Data Activation & Insights Analyst is a highly motivated, analytical individual who drives lead generation, fan intelligence reporting, and CRM administration for the Atlanta Falcons, Atlanta United FC, Atlanta City FC, and Mercedes-Benz Stadium. This role will also support the ongoing enhancement of the organization’s CRM, helping identify opportunities to improve processes, reporting, data quality, and user experience. This role will perform complex queries, analyzing and tracking all aspects of the ticket sales journey, working directly with marketing, sales, and retention leadership to deliver insights about our fans and evaluate campaign performance. Analyzing our holistic revenue funnel, this role will build and maintain dashboards that drive the organization’s data-driven decision-making. This position reports to the Data & Insights Manager and will work with stakeholders across AMB Sports & Entertainment. Roles and Responsibilities Act as a primary point of contact for CRM development, reporting, and support needs across the AMBSE organization. Partner with Sales, Service, Marketing, and other stakeholders to translate business needs into CRM enhancements and scalable solutions. Support sales enablement by building and launching targeted campaigns and prospect audiences to drive lead generation, engagement, and revenue opportunities. Identify and develop opportunities across the CRM, Customer Data Platform (CDP), and Email Service Provider (ESP) to automate processes, streamline audience activation, and create more efficient and scalable sales and marketing campaigns. Analyze and report on sales and service rep activity, success, and pipeline efficiency. Build and maintain dashboards through Power BI to track key sales, marketing, and fan insights, including lead generation, pipeline performance, sales activity, fan demographics, and key business trends. Develop reporting, analysis, and strategic recommendations to support the business goals of key AMBSE stakeholders. Collaborate with the Manager and Director of Revenue Strategy and Analytics to continuously develop new methods of fan data capture, standardization, and trend identification. Develop expertise in AMBSE’s business intelligence and data warehousing environment. Identify, troubleshoot, and resolve ad-hoc service and email requests using a quick-response approach and sound decision-making based on available facts. Collaborate with department leaders and champion data-driven decision-making across the organization. Perform other related duties as assigned. Qualifications and Requirements Bachelor’s degree required; Computer Science, Data Engineering, Business Analytics, or related preferred 1+ years of experience in a data, analytics, or CRM role Advanced knowledge in querying databases and SQL, with strong understanding of manipulating complex tables across disparate sources Experience working with CRM platforms and familiarity with customer data platforms (CDPs), email service providers (ESPs), and marketing technology ecosystems is preferred Understanding of CRM data, sales processes, audience segmentation, and campaign activation; experience supporting sales or marketing teams is preferred Strong data visualization skills; experience with data visualization software and managing real-time dashboards (PowerBI preferred) Demonstrated analytical aptitude, with high proficiency in Excel Exceptional attention to detail, communication, time management, and organizational skills  Strong verbal skills, with ability to present, convey, and collaborate on analytical findings Ability to work independently and with a team in a fast-paced and high-volume environment with emphasis on accuracy and timeliness  Highly capable problem solver, able to work on complex problems requiring strong analytical, conceptual, and quantitative ability Self-starter; can develop outputs independently before requesting assistance Demonstrated practice of the Blank Family of Business’ Core Values: Put People First, Listen and Respond, Include Everyone, Innovate Continuously, Lead By Example, Give Back to Others Servant-leader mentality, with ability to build trust-based relationships with associates across the organization AMB Sports & Entertainment is part of the Blank Family of Businesses comprised of the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC, Mercedes-Benz Stadium, PGA TOUR Superstore, AMB West, TGL’s Atlanta Drive Golf Club and Atlanta City FC. About Atlanta Falcons The Atlanta Falcons are a professional American football club and member of the National Football League (NFL). The team’s headquarters and practice facility are located on a 50-acre site in Flowery Branch, Georgia. The Falcons’ NFL expansion franchise was awarded in 1965 and acquired by current owner Arthur M. Blank in 2002. Under Blank’s leadership, the Falcons have become one of the League’s premier teams on and off the field, playing their home games at Mercedes-Benz Stadium. For more information, visit www.atlantafalcons.com, and follow @AtlantaFalcons. About Atlanta United Atlanta United joined Major League Soccer in 2017 and won the 2018 MLS Cup in just its second season, the earliest an expansion team has won the title since 1998. The club has set multiple league records including season tickets sales (36,000-plus), single-season average (53,002) and total home attendance (901,033). Owned by Arthur M. Blank, Atlanta United plays its home matches at Mercedes-Benz Stadium. For more information about Atlanta United, including how to purchase season tickets, visit: www.atlutd.com, and follow @ATLUTD. About Atlanta Drive GC Atlanta Drive GC became one of the six founding members of TGL in August of 2023 and will participate in the inaugural season of TGL beginning in January of 2024. Atlanta Drive GC is owned by businessman and philanthropist Arthur M. Blank and is part of AMB Sports and Entertainment (AMBSE), which is comprised of the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC, Mercedes-Benz Stadium, Atlanta Drive Golf Club, and PGA TOUR Superstore. About Mercedes-Benz Stadium Opened in August 2017, Mercedes-Benz Stadium is a world-class sports and entertainment venue in downtown Atlanta and home to the National Football League’s Atlanta Falcons and Major League Soccer’s Atlanta United. The multi-purpose stadium was named the 2019 Sports Facility of the Year and is host to major sports and entertainment events, including the 2026 World Cup, the 2018 and 2025 College Football Playoff National Championships, the 2018 MLS Cup, and Super Bowl LIII. Mercedes-Benz Stadium is the first professional sports stadium in North America to achieve LEED Platinum Certification and the first stadium worldwide to achieve TRUE Platinum Certification for zero waste by the United States Green Building Council. Mercedes-Benz Stadium is proud to be collaborating with naming rights partner Mercedes-Benz and thirteen founding partners including Coca-Cola, Equifax, The Home Depot, Novelis, SCANA Energy, Truist, IBM, Georgia Power, American Family Insurance, Global Payments, Ticketmaster, and Delta Airlines. To learn more about Mercedes-Benz Stadium visit www.mercedesbenzstadium.com. Follow us on Facebook, Instagram and Twitter. About the Home Depot Backyard The Home Depot Backyard, Atlanta’s #BestBackyard, is an 11-acre multi-use greenspace in the heart of downtown, adjacent to Mercedes-Benz Stadium, that is full of unique opportunities for the local community and visitors alike. Serving the Atlanta community since 2018, the Home Depot Backyard provides a broad spectrum of programming for all audiences and has hosted a wide array of community events while also serving as the premier parking and tailgating destination for the Atlanta Falcons (NFL), Atlanta United (MLS), and other stadium events. The Home Depot Backyard focuses on three key pillars - Arts and Culture, Health and Wellness, and Inspired Learning - through offering a variety of activities from daily fitness classes to one-of-a-kind events focused on uplifting the community. To learn more about The Home Depot Backyard, visit thehomedepotbackyard.com or follow us at @thdbackyard on Facebook, Instagram, Twitter, and Tik Tok. About Atlanta City FC Atlanta City FC is Atlanta’s new expansion franchise in the National Women’s Soccer League, which will begin play in 2028. Atlanta City FC is owned by Arthur M. Blank, owner and chairman, Blank Family of Businesses, and is part of AMB Sports and Entertainment (AMBSE) comprised of the National Football League’s Atlanta Falcons, Mercedes-Benz Stadium, Major League Soccer’s Atlanta United FC, Atlanta Drive GC of TGL, WTGL Atlanta and PGA TOUR Superstore. To learn more about Atlanta City FC, visit www.atlcty.com

Data Activation & Insights Analyst.

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