Your purpose at Stanley/Stella
Stanley/Stella is accelerating its expansion in the United States through a unique B2B2C business model, creating demand among brands, creators, and end customers and channelling that demand through a network of decorators, resellers, and Official Dealers.The mission of the Trade Marketeer is to build, scale, and continuously strengthen the Official Dealer Program in the US market. The role is responsible for defining and evolving the program's value proposition, driving its adoption across the dealer network, and ensuring consistent execution across all partner and customer touchpoints.
Acting as a key link between Marketing, Sales, Operations, and dealer partners, the role translates strategic priorities into concrete actions, including dealer activation, merchandising, trade events, sales enablement, and showroom development. By driving alignment and execution across functions, the role contributes directly to dealer engagement, brand visibility, customer activation, and commercial growth in the United States.
Your role and impact
Official Dealer Program Ownership- Own the development, testing, and continuous improvement of the Official Dealer (OD) value proposition for the US market.
- Define and maintain the Official Dealer activation roadmap and engagement strategy.
- Ensure the Official Dealer program is clearly understood, consistently executed, and effectively activated across all relevant touchpoints.
- Drive alignment across Sales, Marketing, Operations, Deco, Logistics, and other stakeholders involved in the program.
- Monitor dealer engagement and identify opportunities to increase participation, visibility, and value creation.
- Implement and coordinate the global merchandising strategy across US dealer and customer touchpoints, including showrooms, campaigns, digital channels, sustainability initiatives, and partner activations.
- Ensure consistent Stanley/Stella brand presentation and customer experience throughout the dealer network.
- Support the deployment of global and local marketing initiatives within the US channel network.
- Train and support Sales teams on the Official Dealer proposition and other strategic business pillars including sustainability, digital tools, and the Stanley/Stella business model.
- Develop and deploy tools, materials, and activation programs that support dealer acquisition, engagement, and commercial performance.
- Act as a subject matter expert on channel strategy and trade marketing initiatives.
- Own the planning, coordination, and execution of major US trade shows and industry events, including PPAI Expo, Impressions Expo (ISS), and PRINTING United Expo.
- Lead all related marketing initiatives to maximise brand visibility, lead generation, customer engagement, and commercial opportunities.
- Measure event performance and recommend improvements based on business outcomes.
- Lead the development, activation, and continuous optimisation of the US showroom.
- Ensure the showroom delivers a premium and engaging brand experience aligned with Stanley/Stella's positioning.
- Maintain showroom merchandising standards and ensure alignment with marketing and commercial priorities.
- Support local events, dealer activations, and customer engagement initiatives across the United States.
- Collaborate with Sales teams and partners to strengthen brand presence and generate business opportunities.
- Identify opportunities to increase dealer advocacy and customer engagement through local initiatives.
- Build strong partnerships with internal and external stakeholders to ensure successful delivery of key initiatives.
- Influence and mobilise teams across functions without direct authority.
- Take ownership of priorities and proactively identify opportunities to improve processes, programs, and business performance.
About you
Required Skills- Combines strategic thinking with a hands-on approach and thrives in a fast-growing, entrepreneurial environment.
- Takes ownership of initiatives from concept to execution and delivers measurable business impact.
- Builds strong relationships and effectively influences stakeholders across functions and external partners.
- Demonstrates strong commercial acumen and understands how marketing supports partner engagement, customer acquisition, and business growth.
- Manages multiple priorities with strong organisational and project management skills.
- Adapts quickly to changing business needs and takes a proactive, solution-oriented approach.
- 5+ years of experience in Trade Marketing, Channel Marketing, Partner Marketing, Dealer Network Development, or a related field.
- Experience working with dealer, distributor, reseller, franchise, or other partner-driven business models.
- Experience managing trade shows, events, merchandising initiatives, showroom activations, or channel marketing programs.
- Experience in premium consumer goods, apparel, fashion, lifestyle, or retail environments is preferred.
- Strong communication and project management skills.
- Willingness to travel regularly across the United States.