Role purpose
- Develop and pursue execution marketing strategy in NPI, new opportunities in Syngenta PH Plantations Unit to accelerate growth sustainably.
- Ensure the development and execution of effective brand plans for The Category in Philippines, ensure effective briefing of the campaign team on brand strategies and direction as key input to the campaign planning process; get buy-in from the Syngenta sales team
- Drive company third party business strategy, including but not limited to exploring and identifying opportunity, developing long term plan and implementing plan (both in-licensing and out-licensing), to maximize Syngenta AI footprint and market share in Plantations Market.
- Uplift marketing capability to the next level through continued application of MaSE program.
- Develop and contribute to execution of the products strategy and tactics that maximise overall profitability of focused categories and products (FCP) across the 5-year planning period & beyond.
- Champion PLCM processes, together with Portfolio Manager providing and implementing lifecycle strategies.
- Manage Technical Marketing Development for Plantations Crops.
Strategy and Business accountabilities
- Develop 5-year marketing strategy for profitable and sustainable growth for Syngenta Philippines (Plantations Business), and getting consensus on priorities and resource plans (with APAC Marketing team, Philippines Marketing, Business Unit Head, Sales Head, Finance and P&S team)
- Drive company third party business strategy, including but not limited to exploring and identifying opportunity (both in Philippines and global), developing long term plan and implementing plan (both in-licensing and out-licensing), to maximize Syngenta AI footprint and market share in PH Plantations Market.
- Drive, together with Head of Sales, Plantations Business Unit Head and Marketing Head, marketing capability, competency and disciplinary for Syngenta PH Plantations Team.
- Active Product Lifecycle Management (PLCM) of existing portfolio and New Product Introductions (NPI), providing direction and coordinating activities across functions including Development, Supply, Customer Marketing, Finance and Sales in order to maximize profitable product life.
- Ensure the development and execution of effective brand plans for Forecasting & Consensus Process (FCP) in Philippines, ensure effective briefing of the campaign team on brand strategies and direction as key input to the campaign planning process; get buy-in from the Syngenta sales team
- Maintain 2 year rolling product volume and revenue forecast as part of the monthly Sales & Operations Planning (S&OP) process for FCP.
- Contribute to territory / country operation and governance processes when required (S&OP, DnA, iPlan, Portfolio Development Cycle (PDC), Country Leadership Team (CLT), Marketing Leadership Team (MLT), Portfolio Leadership Team (PLT), Price Steering Committee (PSC))
- Act as champion for FCP in PH Plantations and with the APAC organization when necessary.
Product & Campaign Management Accountabilities
- As a member of Portfolio Leadership Team, lead and manage in cross function coordination
- Monitor market intelligence, bringing actionable customer insight into portfolio strategy and marketing plan
- Develop and drive implementation of product strategies (NPI and PLCM) including market and customer segmentation, product positioning, pricing and go-to-market plans through creation of Brand Plans and management of the end-to-end process in commercial launches for FCP
- Effectively brief the Key Account Managers to ensure the creation of a clear marketing communications strategy for the portfolio (e.g., media mix, budget allocation across services, etc.)
- Work closely with Portfolio Leads and Key Account Managers to plan and deliver effective marketing campaigns driving their execution through the Sale Team and monitoring its effectiveness in timely manner.
- Manage product life cycle (including phase out) and product-related issues by coordinating with CPD and CPLT and RPLT.
- Develop and execute product pricing strategy (value, transactional, commercial offers)
- All employees must take personal responsibility and co-operate in preventing harm to themselves, others and the environment. This can be achieved by complying with Syngenta’s work instructions, policies and procedures and actively supporting and contributing to the ongoing development of HSE standards.
Critical knowledge
- Preferable but not limited to marketers in FMCG with complex brand and product portfolio management experience
- Strategic thinking and business acumen
- Crops and agronomy knowledge is a plus
Critical experience
- 10 years in leading marketing position
- Experience in portfolio and brand development and management.
- Lead and drive successfully marketing and commercial organization with great track records
Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Learn more about our D&I initiatives here: https://www.syngenta.com/careers/working-syngenta/diversity-and-inclusion.