SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application. YOUR MISSION About the Organisation & Role: You will be part of the Consumer Intelligence & Engagement organisation responsible for delivering the intelligence and engagement capabilities that enable more relevant and personalised consumer experiences across digital channels. The organisation plays a key role in how consumers discover products, engage with content, and elevate experiences through membership & loyalty. Through capabilities such as personalisation, recommendations, consumer intelligence, experimentation, and AI-driven decisioning, the organisation helps deliver more contextual, data-driven interactions across the consumer journey. As a Software Engineer (Backend), you will build the backend services that power personalisation and recommendation capabilities. You will be responsible for technical design, build and validation. Working closely with the Lead Engineer and Engineering Manager, you will deliver low latency services that support real-time consumer experiences. . What you will do:What you will do: Design and build scalable APIs, microservices, and integration services that power AI-driven product discovery, search, recommendation, and personalization experiences. Partner with AI/ML and Data Engineers to deploy and integrate GenAI, recommendation, and search capabilities into consumer-facing applications. Build and enhance search experiences using technologies such as Elasticsearch, OpenSearch, or vector search platforms. Develop UI applications and reusable components using React. Build reliable event-driven solutions using technologies such as Kafka and modern cloud-native architectures. Ensure solutions are secure, scalable, observable, and resilient through strong engineering practices. Leverage AI-assisted engineering tools and practices to improve productivity, code quality, and delivery effectiveness. YOUR TALENT 2+ years of experience building scalable web applications and backend services. Strong programming experience in Java and Spring Boot. Experience building REST APIs, microservices, and distributed applications. Exposure to search technologies such as Elasticsearch, OpenSearch, or similar platforms. Experience working with SQL/NoSQL databases and caching solutions such as Redis. Experience with event streaming platforms such as Kafka. PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play. PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

Software Engineer I (Backend) - Consumer Intelligence & Engagement.

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