Job Overview
Our client is an Abu Dhabi-based holding company with a diversified portfolio spanning strategic industries. The organisation is building a marketing shared-services capability in the Philippines to support its group and portfolio companies. Support the planning, execution and optimisation of digital marketing across paid media, SEO, CRM and customer lifecycle channels for the group and portfolio companies. Help deliver measurable audience growth, qualified traffic, conversion, activation and retention through disciplined campaign operations, accurate tracking and ongoing performance analysis.
Job Details
Work set up: Onsite – Eastwood, Quezon City
Schedule: Monday–Friday | 9:00 AM–6:00 PM UAE time (GST, UTC+4) | 1:00 PM–10:00 PM Manila Time
Holiday: UAE holidays
Responsibilities
Digital Campaign Delivery
• Set up and coordinate approved digital campaigns across paid search, social, display, video and partner platforms, and support SEO, CRM and customer lifecycle activity.
• Check campaign objectives, audiences, assets, landing pages, budgets, links and tracking before launch.
• Monitor pacing and delivery against approved plans and alert the Abu Dhabi HQ manager to under-delivery, overspend or material performance changes.
Performance Optimisation
• Review performance by channel, campaign, audience, creative and placement; identify practical optimisation opportunities.
• Support controlled tests for creative, audiences, landing pages, calls to action and lifecycle journeys, documenting outcomes and learnings.
• Coordinate with Social Media, Creative, Product and web teams to improve campaign content and conversion journeys.
Tracking & Digital Experience
• Apply agreed UTM conventions and verify pixels, events, conversion actions and analytics tagging with relevant specialists.
• Review landing pages and web/app journeys for content accuracy, mobile usability and campaign continuity; log issues for resolution.
• Support SEO through keyword research, on-page recommendations, content optimisation, technical issue tracking and organic search performance reporting.
Reporting & Governance
• Prepare regular dashboards and campaign reports covering paid and organic search, CRM and lifecycle engagement, spend, reach, clicks, qualified visits, conversions and cost efficiency.
• Maintain campaign documentation, naming conventions, approvals and post-campaign learnings.
• Follow platform policies, brand standards, privacy requirements and approved budget controls.
Qualifications
• Bachelor’s degree in Digital Marketing, Marketing, Business or a related field preferred.
• Strong written and spoken English required.
• At least 3 years of hands-on experience in digital marketing, paid media or growth marketing. Experience with campaign setup, analytics and performance reporting is required.
Technical Skills
• Google Ads, Meta Ads and LinkedIn Campaign Manager
• SEO tools and organic search fundamentals
• GA4 and conversion tracking
• CRM and marketing automation platforms
• Email, SMS and push campaign tools
• Customer lifecycle journey orchestration
• UTM taxonomy and campaign QA
• Excel and Looker Studio or Power BI
• Landing-page optimisation and testing
Core Competencies
• Ownership and accountability for quality, accuracy and follow-through.
• Clear written and verbal communication and confidence working across cultures and time zones.
• Strong organisation, prioritisation and attention to detail.
• Collaborative stakeholder service and constructive response to feedback.
• Curiosity, learning agility and responsible adoption of data, digital tools and AI.
• A performance-focused digital marketer who is comfortable with campaign detail, can read results critically and turns analysis into practical next steps.