Job Description: Job Summary (General Responsibilities): o Define and conduct primary and secondary research (direct customer contact and surveys, trade shows and journals, sales evaluations, monitoring competitors and industry trends, store visits and vendor insights) as necessary to gather and validate key product hypothesis. Collaborate with consumer insights team to guide market research and analyze results. Translate insight into new product ideas and category direction. o Build market intelligence on emerging products and solutions. Research and report competitive product launches, portfolio strategy, and SWOT. Understand and maintain database of available vendor products, development capabilities, new NPIs, product and technology roadmap, cost, and other strategic partnership metrics. o Build, validate, and champion short-, mid-, long-term category roadmaps (up to 3 years) to provide clear direction for new product introduction and product lifecycle management. o Prioritize, direct and ensure the creation of product value proposition and concept documents to assess global market needs, to identify gaps, and to develop relevant new consumer solutions. Develop concept specification and use cases for upcoming product based on product positioning, consumer insight, competitive offerings, cost implication, and other market dynamics. o Assist in channel specific or regional specific product requests by analyzing business case, differentiation with current Belkin portfolio, and utilization of existing or future products on category roadmap. o Assess business opportunity, including total addressable market size, Belkin opportunity size, financial opportunity, to build business case. o Manage NPI project kick-off meetings with cross-functional teams detailing product value proposition, key product use cases, features and requirements. o Partner with regional product managers to ensure that product launches and transitions are executed as defined. o Collaborate with cross-functional teams to execute and launch products. Partner with product development team to ensure successful product development and launch. o Work with industrial designers, engineers, toolmakers, product development team, and other cross-functional teams to ensure success on product development and launch, deadlines, and financial targets. o Provide Marketing Department with sufficient information to develop product packaging, documentation, bulletins, and training material. o Conduct post-launch analysis of NPI projects to validate product value proposition success and recommend improvements based on market feedback and new competitive offerings. o Achieve sales and profitability goals of categories assigned. o Fulfill responsibilities under ISO 9001 and 14001; understand and fully support IS0 system. o Comply with Health and Safety requirements of Belkin. o Maintain a safe and clean work environment. o Understand and follow company rules and regulations. o Perform all other duties as assigned and required. Key Requirement to be successful: o Four-year college degree in Business Administration, Marketing, or related field o 3+ years similar or related work experience within computer, consumer electronics (CE), or consumer packaged goods (CPG) industry o Strong analytical and quantitative skills – ability to source, refine, and use hard data and metrics to back up assumptions and evaluate outcomes o Proven experience in identifying/articulating/substantiating product ideas and developing mid- to long-term product strategies and roadmap o Demonstrated ability to translate customer needs into business and product requirement o Excellent written and verbal communication skills and cross functional leadership qualities o Able to manage multiple projects and priorities while delivering results quickly and with grit in an ambiguous environment o Native English and Mandarin fluency What you’re getting into We’ve got big collaborative spaces for your big ideas, so bring an open mind and leave your suit in the closet. We all are committed to creating unique and rewarding consumer experiences. Everyone is interested in succeeding – for the team, for themselves and for the business. Cross-functionally and across the company, everyone has common goals and aspires to be their best. You will learn something new or at least look at things differently every day. There are so many smart and creative people around that you’ll be motivated to pursue the ideal. Team spirit is infectious. Belkin is an extremely open workplace, where communication is essential. Not every idea will be accepted, but you’ll be asked for your point of view. Innovation thrives on multiple and varied levels. At Belkin we challenge conventional wisdom and refuse to accept that something cannot be done. Belkin is an Equal Opportunity and Affirmative Action Employer Disability and Veterans. We maintain a drug-free workplace. All candidates applying for a job in the EMEA region, please review the Applicant Privacy notice HERE Location: Shanghai City, Shanghai At Belkin, people come first. Without question, the single greatest contributing factor to our over 40 years of success is our talented and ambitious staff. We’ve found that by creating an inspirational, supportive and enriching environment, we thrive. Around here, it’s not about fancy titles, strong political positioning skills, or a healthy list of names to drop. It’s about results. We know what needs to be achieved, and we work together to get the job done. Each of us uses our individual knowledge, creativity and resources to come up with fresh ideas and new concepts we can truly own. With that independence comes a high degree of responsibility and accountability, but we always rise to the occasion. We’re loyal to our coworkers, to our brands, and to the company. We lead by example to motivate those around us. We all share a passion for winning and are committed to building upon our success. We’re focused on the future and excited to show the world that the best is yet to come.

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31 Oct, 2026

Belkin

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