For a leading Greek company operating in the consumer healthcare sector, with a strong market presence and expanding international operations: Marketing Manager
Responsibilities
- Develop and implement the overall annual marketing strategy and plan, aligned with the company's business objectives, commercial priorities and growth ambitions.
- Build, organize and lead the Marketing function, establishing team structure, responsibilities, processes, workflows and performance objectives; recruit, develop and manage the team as the function grows.
- Own the strategy, positioning, identity and management of the company's brands and product portfolio, strengthening brand awareness, differentiation, competitiveness and commercial performance.
- Develop product marketing strategies and go-to-market plans for new product launches, including product positioning, messaging and communication plans, in close collaboration with Sales, Commercial and R&D.
- Design and implement integrated Trade Marketing and Merchandising strategies, with particular focus on the pharmacy channel, ensuring effective product visibility, shelf positioning and brand presence at points of sale.
- Develop POS materials, displays and promotional activities, and coordinate merchandising execution with the Sales team; monitor in-store brand presence, campaign effectiveness and the return on related investments.
- Lead 360° Digital Marketing and communications activities, including performance campaigns, social media, SEO, content marketing, digital advertising and e-commerce marketing.
- Oversee brand communications, PR, influencer marketing and collaborations with Key Opinion Leaders (KOLs), while managing external creative, media and communications partners.
- Contribute to the development and execution of marketing strategies for international markets, supporting external distributors and ensuring consistent brand identity, positioning and messaging across markets.
- Monitor market trends, competitor activity, consumer insights and brand performance to identify growth opportunities and inform strategic and commercial decisions.
- Manage the marketing budget, develop and track KPIs, and evaluate campaign effectiveness and Marketing ROI, ensuring marketing investments contribute to the company's commercial growth.
- Maintain internal ownership of marketing strategy, priorities and creative direction, combining strategic leadership with a hands-on approach to execution and continuous optimization.
- Collaborate closely with Commercial, Sales, R&D and other cross-functional teams to ensure alignment of marketing plans, product launches and business objectives.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications or a related field; a relevant postgraduate qualification is an advantage.
- At least 5 years of marketing experience, ideally within Consumer Healthcare, OTC, dietary supplements, nutraceuticals or FMCG.
- Proven experience across Brand, Product, Trade and Digital Marketing, including brand strategy, portfolio management and integrated marketing campaigns.
- Experience in the pharmacy channel, trade marketing and merchandising, including point-of-sale visibility, shelf positioning and promotional execution.
- Demonstrated experience in new product launches and go-to-market planning, working cross-functionally with Sales, Commercial and R&D.
- Experience managing multiple brands, marketing budgets, KPIs and campaign performance, with a strong understanding of Marketing ROI and commercial impact.
- Experience in digital marketing, communications, content development and managing external agencies or creative partners.
- Proven ability to build, lead and develop a Marketing team, combining strategic thinking, commercial acumen, creativity and hands-on execution.
- Excellent communication, organizational, analytical and leadership skills.
- Fluency in Greek and English, both written and spoken.
Benefits
- Annual Gross Compensation: Base Salary €49.000 - €63.000
- Performance-based bonus scheme
- Premium private medical insurance
- Company laptop and mobile phone