Manager, Paid Media and Acquisition.

Accountabilities

• Own the day-to-day strategy, execution, optimization, and performance of paid media campaigns across Google Ads, Meta Ads, and Microsoft Ads.

• Develop campaign structures that support ecommerce revenue growth and location-level demand generation, including search, Shopping, Performance Max, and paid social.

• Manage campaign budgets, targeting, bidding, audiences, creative, product feeds, and other platform-level optimization levers.

• Lead paid media budget allocation, forecasting, pacing, and investment decisions across channels, campaigns, and locations.

• Identify opportunities to scale profitable growth while balancing short-term efficiency with long-term customer acquisition goals.

• Build and manage a creative testing roadmap, partnering with creative and brand teams to develop concepts, briefs, and iterations based on campaign insights.

• Design and execute structured experiments across audiences, campaigns, landing pages, products, offers, and channels, documenting results and turning successful tests into repeatable playbooks.

• Own performance reporting and analytics, using GA4, Google Tag Manager, advertising platforms, attribution tools, and relevant business metrics to guide decisions.

• Monitor tracking and attribution discrepancies, identify measurement gaps, and collaborate with internal teams to resolve issues.

• Partner with product, ecommerce, CRO, creative, and development teams to improve landing pages and conversion experiences.

• Develop paid media strategies for corporate and franchise locations, supporting market expansion and new location launches.

• Serve as a primary paid media contact for franchise owners, translating performance data into practical recommendations and scalable processes.

• Use AI tools and automation to improve campaign development, reporting, analysis, QA, creative iteration, and operational efficiency.

• Help transition paid media capabilities from an external agency to an internal function, building the infrastructure and processes needed for continued growth.

Requirements:

• At least 5 years of hands-on paid media experience, with strong expertise in Google Ads and Meta Ads; Microsoft Ads experience is preferred.

• Proven experience managing paid media strategy, budgets, optimization, and performance for a direct-to-consumer, ecommerce, or multi-location business.

• Strong understanding of performance marketing metrics, including ROAS, MER, CAC, CPA, conversion rate, customer lifetime value, attribution, and revenue growth.

• Excellent analytical skills, with the ability to diagnose performance challenges, identify growth opportunities, and translate data into actionable recommendations.

• Experience with structured testing, creative optimization, and collaboration on landing-page and conversion-rate optimization.

• Strong GA4 and Google Tag Manager knowledge, including experience identifying and resolving tracking and attribution issues.

• Excellent communication skills and experience serving as a primary point of contact for clients, franchise owners, or business stakeholders.

• Ability to independently manage priorities, make informed decisions, and build processes and playbooks with minimal oversight.

• Experience transitioning paid media operations from an agency to an in-house team is a strong plus.

• Experience managing campaigns across multiple markets, locations, or territories is preferred.

• An AI-forward mindset, with experience using AI tools to improve campaign execution, analysis, reporting, QA, and workflows.

• Relevant certifications are preferred, including Google Ads Search, Shopping, and Measurement; Meta Certified Media Buying Professional; Microsoft Advertising; and Google Analytics (GA4).

Benefits:

• Salary: $90,000–$102,000 per year.

• Performance-based bonus opportunity of up to 10%.

• Eligibility for employee stock options after one year.

• Paid time off and paid holidays.

• Professional development stipend.

• Comprehensive health benefits, including medical, dental, and vision coverage.

• Additional voluntary benefits.

• 401(k) retirement program.

• Remote work flexibility.

• Significant autonomy and the opportunity to build scalable paid acquisition systems from the ground up.

• Opportunity to contribute to nationwide expansion and support franchise entrepreneurs through marketing and digital growth.