Manager, Marketing Operations, Campaigns & Emails.

Accountabilities:

• Database Management and Lead Operations:

  • Collaborate with marketing operations teams to manage system workflows, resolve errors, and introduce processes that improve the quality and efficiency of marketing data.

  • Oversee lead import processes and workflow management to support accurate, timely distribution of leads to commercial teams.

  • Maintain database health and support data enrichment and engagement initiatives.

  • Reporting, Analytics, and Performance Measurement:

    • Develop reports and dashboards to track funnel KPIs aligned with marketing operations objectives.

    • Monitor database growth and health, campaign performance, email engagement, and marketing revenue targets.

    • Create standardized campaign templates and reporting dashboards that enable regional teams to meet performance reporting requirements.

    • Deliver actionable marketing performance insights to global teams and external stakeholders.

    • Marketing Technology Management:

      • Manage and optimize the global marketing automation platform and supporting technology stack.

      • Monitor integrations, workflows, and existing systems to identify and resolve issues.

      • Document processes, system updates, and best practices, and develop training materials to support consistent adoption and effective tool usage.

      • Workflows, Automation, and Process Optimization:

        • Design and improve workflows and audience segmentation to enable efficient, targeted, and personalized marketing campaigns.

        • Identify opportunities to standardize and scale marketing processes while supporting regional and global business needs.

        • Apply AI and automation tools to streamline operations, improve campaign execution, and deliver measurable efficiency and performance gains.

        • Email Marketing and Campaign Execution:

          • Build and manage global email nurture programs and execute email communications supporting campaigns and product announcements.

          • Own the end-to-end global campaign calendar, ensuring deliverables, milestones, and dependencies are clearly defined, tracked, and completed on schedule.

          • Establish and lead a weekly planning and execution cadence to align teams around priorities and upcoming deliverables.

          • Coordinate cross-functional stakeholders and maintain accountability for deadlines and commitments.

          • Proactively identify risks, bottlenecks, and scheduling conflicts, recommending adjustments to keep campaigns on track.

          • Manage and optimize work tracking in Monday.com, including boards, timelines, dependencies, and status reporting.

          • Provide stakeholders with clear visibility into campaign progress, schedules, and execution status.

          Requirements:

          • Education and Experience:

            • Bachelor's degree in Business, Marketing, Data Science, or a related field.

            • At least 5 years of experience in Marketing Operations, marketing automation, performance reporting, or a related discipline.

            • At least 5 years of experience administering Salesforce Marketing Cloud globally, including managing integrations and workflows.

            • Proven experience leading projects involving customer journey mapping, lead flow and scoring, and email nurture programs.

            • Demonstrated experience managing integrated marketing campaign calendars, deliverables, and milestone-based execution.

            • Marketing Technology and Analytical Skills:

              • Strong understanding of marketing automation platforms, database management, segmentation, and campaign workflows.

              • Ability to integrate, interpret, and analyze data from multiple sources to generate meaningful performance insights.

              • Experience developing marketing reports, dashboards, and KPI frameworks.

              • Demonstrated ability to use AI and automation tools to improve marketing operations and campaign performance.

              • Hands-on experience with project management tools, preferably Monday.com, to manage workflows, dependencies, timelines, and reporting.

              • Strategic and Operational Capabilities:

                • Strategic mindset with the ability to scale processes and workflows while maintaining consistency and operational structure.

                • Strong project management skills and the ability to coordinate multiple workstreams and stakeholders in a fast-paced environment.

                • Ability to identify process inefficiencies, anticipate operational risks, and implement practical improvements.

                • Detail-oriented, organized, and execution-focused, with strong prioritization and time management skills.

                • Communication and Collaboration:

                  • Excellent written and verbal communication skills.

                  • Ability to collaborate effectively with global and cross-functional teams.

                  • Proactive approach to problem-solving, stakeholder coordination, and maintaining accountability for shared deliverables.

                  • Location and Work Authorization:

                    • Fully remote position open to applicants residing in the United States who are legally eligible to work there.

                    • Full-time, permanent employment.

                    Benefits:

                    • Competitive salary and comprehensive benefits package.

                    • Flexible work options and remote working opportunities.

                    • Generous time-off policies.

                    • Performance bonuses and employee recognition programs.

                    • Opportunities for professional development and career growth.

                    • Exposure to innovative technology and AI-enabled marketing tools.

                    • Opportunity to collaborate on international projects with diverse global teams.

                    • Supportive, inclusive, and collaborative working environment.

                    • Meaningful work contributing to technology solutions used by accounting and financial professionals.