Creative Strategist – Performance Marketing.

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Creative Strategist – Performance Marketing based in Brazil.

This full-time, fully remote opportunity is designed for a creative strategist who understands how compelling advertising drives measurable business growth.
You will lead creative strategy across Meta Ads, Google Ads, and influencer marketing, developing concepts that capture attention and convert global gaming audiences.
Working closely with marketing leadership, paid media specialists, designers, and video editors, you will own the creative process from initial idea to final asset delivery.
Your work will involve identifying emerging opportunities, translating campaign objectives into actionable briefs, and continuously improving creative performance.
You will help build a consistent pipeline of high-quality static, motion, and video assets aligned with commercial goals.
This role offers the opportunity to combine creative thinking, performance analysis, and production leadership in a fast-paced international e-commerce environment.

Accountabilities

You will take ownership of creative direction and production workflows, ensuring that advertising concepts are relevant to the target audience, aligned with campaign objectives, and continuously optimized for performance.

• Lead creative strategy across Meta Ads, Google Ads, influencer integrations, and other digital marketing channels.

• Identify creative opportunities based on trending video game releases, new products, seasonal promotions, competitor activity, and advertising performance data.

• Develop high-converting advertising concepts, including creative angles, visual hooks, script outlines, messaging frameworks, and calls to action tailored to gaming audiences.

• Conduct ongoing competitor research and analyze digital advertising trends to generate fresh campaign ideas.

• Write detailed, production-ready briefs for graphic designers and video editors covering static advertisements, motion graphics, GIFs, and promotional videos.

• Direct video production with a focus on opening hooks, visual pacing, sequence flow, value proposition messaging, audience retention, and conversion triggers.

• Review creative deliverables and provide clear, constructive revision feedback to ensure quality, brand consistency, and alignment with performance objectives.

• Establish efficient creative production workflows, manage asset pipelines, and coordinate timelines to ensure on-time delivery.

• Collaborate with paid media and influencer marketing teams to refine successful concepts and refresh advertising assets showing signs of creative fatigue.

• Analyze campaign performance alongside paid media specialists and use insights to guide future creative iterations.

Requirements

The ideal candidate has a strong background in performance marketing creative strategy, understands the mechanics of effective digital advertising, and can confidently direct creative production teams.

• At least 3 years of dedicated experience in performance marketing creative strategy, advertising concept development, or creative direction within e-commerce or digital advertising.

• Proven experience writing production-ready creative briefs and directing graphic designers and video editors to produce static and video advertisements. Hands-on design or video editing skills are not required.

• In-depth understanding of short-form video performance, including opening hooks, visual pacing, viewer retention techniques, and direct-response conversion triggers.

• Practical experience developing advertising concepts for Meta Ads (Facebook and Instagram), Google Ads (including Performance Max and YouTube), and influencer or YouTube sponsorship integrations.

• Ability to interpret advertising performance metrics and collaborate with paid media buyers to improve creative concepts and identify successful angles.

• Excellent written and spoken English, with the ability to produce clear briefs, communicate precise revision instructions, and collaborate effectively with marketing leadership.

• Strong creative thinking, communication, organization, and project coordination skills.

• Full-time availability Monday through Friday, with at least 4 hours of daily overlap with Australian Eastern Time business hours (GMT+10).

• A high-performance computer, HD webcam, headset, reliable high-speed internet connection, and a quiet workspace.

• Must be born in Latin America and currently reside in the region. US citizens are not eligible for this opportunity.

• Willingness to undergo background and reference checks if required.

Preferred Qualifications

• Personal passion for gaming or professional experience in gaming, e-sports, digital gaming services, or technology products.

• Experience working directly with e-commerce brands.

• Familiarity with influencer integration content, including sponsored YouTube segments and TikTok or Instagram Reels collaborations.

• Experience using project management platforms such as Asana, ClickUp, or Trello, as well as digital asset management libraries.

Benefits

• Monthly base salary of USD $1,500–$2,500, depending on experience.

• 100% remote work from eligible locations across Latin America.

• Full-time, Monday-to-Friday schedule with approximately 4 hours of daily overlap with Australian Eastern Time.

• Opportunity to lead creative strategy across multiple high-impact advertising channels.

• Direct collaboration with marketing leadership, paid media specialists, designers, and video editors.

• Long-term opportunity to contribute to the growth of an international e-commerce business.