Join a high-impact Digital Marketing team as a Performance Marketing & ABM Manager, where you will lead the strategy, execution, and optimization of enterprise demand generation initiatives that directly influence revenue growth. This role is responsible for driving awareness, engagement, qualified pipeline, and customer acquisition across multiple priority lines of business through innovative performance marketing and account-based marketing (ABM) programs. As a strategic marketing partner and individual contributor, you will translate business objectives and sales priorities into targeted audience strategies, integrated paid media campaigns, ABM initiatives, channel experimentation, and investment plans designed to accelerate pipeline creation and increase sales velocity. Leveraging data, analytics, and market insights, you will continuously optimize campaign performance to maximize ROI and deliver measurable business outcomes. Working cross-functionally with line-of-business marketing leaders, sales organizations, analytics teams, digital marketing peers, and external agency partners, you will play a critical role in aligning marketing efforts with revenue objectives. You will own the growth strategy and performance of paid and ABM programs while partnering with internal stakeholders on campaign execution, funnel optimization, measurement, and reporting. The ideal candidate is a results-driven digital marketer with deep expertise in performance marketing, demand generation, audience targeting, and account-based marketing. They possess a strong analytical mindset, a passion for experimentation, and a proven ability to transform complex business goals into scalable marketing programs that drive engagement, pipeline growth, and revenue impact. What Makes Us Different? This role combines performance marketing, account-based marketing, innovation, and enterprise collaboration. You will help shape go-to-market strategies, evaluate emerging technologies, and influence growth initiatives across multiple lines of business. What Will Be My Duties and Responsibilities in This Job? Develop and execute digital acquisition and demand generation strategies that support business and pipeline goals. Plan, launch, and optimize paid media campaigns across search, social, display, video, retargeting, and other digital channels. Monitor campaign performance and make data-driven recommendations to improve results and maximize return on investment. Lead account-based marketing (ABM) initiatives, including audience segmentation, account targeting, personalization, and campaign activation. Leverage platforms such as Demandbase, LinkedIn, and other marketing technologies to drive engagement and pipeline growth. Partner with Marketing, Sales, and cross-functional stakeholders to align target audiences, campaign objectives, and go-to-market strategies. Collaborate with Marketing Operations and Analytics teams to support campaign execution, measurement, and reporting. Manage media budgets, forecasts, vendor relationships, and agency partnerships to ensure efficient use of resources. Evaluate marketing technologies, digital channels, and emerging advertising opportunities to drive innovation and improve performance. Continuously refine marketing strategies, success metrics, and ABM capabilities to enhance business impact and support growth. What Are the Requirements Needed for This Position? Bachelor's degree in Marketing, Business, Communications, or related field. A minimum of 7 years of experience in B2B marketing, performance marketing, ABM, demand generation, or related disciplines. Experience leading complex digital campaigns from strategy through optimization. Strong expertise in paid search, paid social, and display advertising. Experience with Demandbase, 6sense, or similar ABM platforms. Experience with Salesforce Sales Cloud; HubSpot or similar CRM platforms considered. Proven project management, stakeholder management, communication, and presentation skills. Ability to manage multiple priorities within a matrixed enterprise environment. What Other Skills/Experience Would Be Helpful to Have? Salesforce Marketing Cloud experience. Enterprise B2B marketing experience across multiple business units. Agency-side marketing experience. Experience with AI tools including Microsoft Copilot. Experience evaluating new marketing technologies and channels. #LI-Remote #AssurantProudKS ENT4867 - Performance Marketing Manager Job Grade 12 Pay Range: $88,000.00 - $147,000.00 Any posted pay range considers a wide range of compensation factors, including candidate background, experience and work location, while also allowing for salary growth within the position. If there is no posting end date then this is a pipeline requisition, and we will continue to collect applications on an ongoing basis. AI and Biometric Usage Assurant supports the responsible use of Artificial Intelligence (AI), but we want to know the real you. Visit our AI Usage Guidelines page to understand what we expect from applicants regarding their use of AI during the application process. Since we would like to know the real you, we require that all of our virtual interviews be conducted on video. Employment is contingent upon completion of a required identity verification process, which may include biometric technology, where permitted by applicable law and subject to applicable notice and consent requirements. See our Privacy Notice to learn about Assurant’s privacy practices, including our use of AI-enabled technology, automated decision making, and biometric information. Equal Opportunity Statement Assurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions. Job Scam Alert Please be aware that during Assurant's application process, we will never ask for personal information such as your Social Security number, bank account details, or passwords. Learn more about what to look out for and how to report a scam here. For information regarding the collection, use, and protection of your personal information, please review our Privacy Notice available at Assurant Careers Privacy Notice. This site provides access to current job openings across Assurant for individuals impacted by a recent severance event. It is intended to support your continued career journey by offering visibility into roles that may align with your experience and interests. All positions listed are open to qualified candidates and follow Assurant’s standard application process. We encourage you to explore available opportunities and apply to roles that match your career goals.

Performance Marketing & ABM Manager.

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