Develop and execute hotel marketing strategies to boost brand visibility and drive revenue. Manage social media, public relations, promotional content, and media or influencer visits. Collaborating closely with sales and food and beverage teams, they create press releases, advertising campaigns, and marketing collateral. Also monitor the hotel's online reputation and assist in maintaining consistent brand standards across all channels.
- Develop and execute promotional marketing campaigns, press releases, social media content, and hotel collateral for rooms, dining, and events.
- Manage public relations efforts by hosting journalists and influencers, writing media pitches, and maintaining strong industry media contacts.
- Work closely with Sales, Food & Beverage, and Revenue management teams to design targeted marketing strategies that drive overall property revenue.
- Maintain consistent brand voice, visual guidelines, and messaging across all digital platforms, printed materials, and advertising channels.
- Monitor online customer feedback and review platforms, analyze campaign performance metrics, and optimize marketing initiatives based on data insights.