How to apply?
Send your CV & portfolio at [email protected] with the subject “Performance Marketing Specialist”. Please mention your current and expected salary in your submission.
Position Overview
As Mahaana's Performance Marketing Specialist, you will own all paid acquisition channels and drive customer growth while maintaining strict CPA targets. With 40% of the marketing budget under your management, you'll be responsible for scaling user acquisition profitably through Google Ads, Facebook, Instagram, and LinkedIn campaigns.
Key Responsibilities
- Own and optimize all paid digital advertising channels (Google, Facebook, Instagram, LinkedIn)
- Maintain CPA targets: <PKR 2,000 (Q1), <PKR 1,800 (Q2), <PKR 1,500 (year-end)
- Design, execute, and optimize A/B tests for ad creatives, copy, and landing pages
- Build and manage conversion tracking infrastructure and attribution models
- Scale winning campaigns and kill underperforming ones decisively
- Create detailed audience segments and retargeting campaigns
- Collaborate with design team on ad creative briefs and testing roadmap
- Provide weekly performance reports with actionable optimization recommendations
- Manage monthly advertising budget allocation across channels
- Stay current on platform updates, new features, and industry best practices
Required Skills & Qualifications
- 3-5 years of performance marketing experience with proven results
- Expert-level proficiency in Google Ads (Search, Display, YouTube) and Facebook Ads Manager
- Strong analytical skills with Excel/Google Sheets and data visualization
- Demonstrated experience managing budgets of PKR 500K+ monthly
- Experience with conversion rate optimization (CRO) and landing page testing
- Understanding of attribution models and multi-touch conversion tracking
- Copywriting skills for ad creative and testing
- Google Ads and Facebook Blueprint certifications preferred
Preferred Qualifications
- Previous experience in fintech, banking, or financial services marketing
- Understanding of Pakistani digital behavior and mobile-first market dynamics
- Experience with marketing automation tools (HubSpot, Marketo)
- SQL or basic coding knowledge for advanced analytics
- Track record of reducing CPA while scaling volume
Key Performance Indicators (KPIs)
Primary Metrics
- Cost Per Acquisition (CPA): <PKR 2,000 (Q1) → <PKR 1,500 (Q4)
- Monthly new accounts from paid channels: 2,500 (Q1), 4,000 (Q2), 15,000 (year-end)
- Return on Ad Spend (ROAS): Minimum 3:1 (revenue:cost)
- Budget utilization: 95-100% monthly spend (no waste, no overspend)
Channel Performance
- Google Ads conversion rate: >3% (landing page to signup)
- Facebook/Instagram click-through rate (CTR): >2%
- LinkedIn lead generation cost: <PKR 2,500 per qualified lead
- Retargeting campaign conversion rate: >8%
Optimization Metrics
- Number of A/B tests conducted: Minimum 8 per month
- Campaign optimization frequency: Weekly performance reviews and adjustments
- New creative tests launched: 4-6 per month
- Landing page conversion rate improvement: +10% quarter-over-quarter
90-Day Success Milestones
- Month 1: Audit existing campaigns, set up tracking infrastructure, launch first optimized campaigns
- Month 2: Scale winning campaigns, implement retargeting, achieve CPA <PKR 2,000
- Month 3: Deliver 2,500+ monthly signups, establish systematic A/B testing process
Compensation & Benefits
- Performance bonuses: Up to 30% of base salary tied to CPA and volume targets
- Quarterly bonuses for exceeding acquisition targets
- Professional development budget for certifications and conferences