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Shanghai - Daning Main Blg, China

Sr. Manager, Brand Licensing.

SENIOR LEVEL
Job Title Sr. Manager, Brand Licensing Job Description Job Responsibilities: • Oversees and manages the day-to-day operations of assigned licensing accounts within a specified territory or product category, while working under limited supervision. • Organizes brand committee meetings with key stakeholders, including internal teams and licensees, monitors and enforces adherence to the Trademark License Agreement (TMLA) by licensees and takes responsibility for the complete lifecycle of royalty management, from accurate reporting to collection and forecasting. • Collaborates regularly with the leadership to ensure that all trademark licensing activities in China are aligned with Philips' overall business and marketing strategies. • Ensures brand compliance, training and guidance of licensees across traditional and digital marketing platforms in close cooperation with internal brand stakeholders to provide clear and consistent guidance and leads the coordination of joint events, such as industry trade shows and exhibitions where Philips and its licensees can showcase products and innovations. • Manages and monitors the execution of the TMLA by overseeing key performance indicators (KPIs), training programs, and market expansion efforts. • Tracks and analyzes KPI performance to ensure all licensed products meet Philips' quality standards and consumer expectations, collaborates with relevant stakeholders to review product and marketing performance metrics, identifying any deviations from set standards and implements corrective actions on a timely basis. • Supports the development of strategic roadmaps for licensed products, oversees the brand release process and designs and conducts consumer verification tests to gather insights on product performance and user experience, documenting and reporting key findings and actionable recommendations to internal account team and licensees and regularly reviewing testing methodologies to ensure they evolve in line with industry best practices and consumer expectations. • Leads the identification and reporting of all reviews and feedback received on products from diverse sources in order to inform the next generation of Philips products. • Leads the identification and improvement of key product & marketing processes performance to improve efficiencies in the region. • Facilitates collaborations between brand licensees in the region to improve continuous visibility and efficiencies in the region. Preferred Education: Master's Degree in Marketing, Business Administration or equivalent. Preferred Experience: Minimum 5 years of experience with Master's in areas such as Brand Licensing, Product Licensing, Marketing & Sales, Contracts Management or equivalent. Preferred Skills: • Continuous Improvement • Risk Assessments • Marketing & Events Management • Project Management • Stakeholder Management • Feedback Management • Contract Management • Brand Compliance • Consumer Experience Verification • Account Management • Training Delivery • Business Acumen At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life. For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health. Together, we deliver better care for more people because we believe that every human matters. That's why we're taking steps to create an environment where we acknowledge and embrace our differences and uniqueness and listen to and value each other's views. When people feel cared for and listened to, they bring their best qualities to work, leading to better collaboration, communication, innovation and success. It is the policy of Philips to provide equal employment and advancement opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, pregnancy/childbirth or related medical conditions, age, ethnic or national origin, sexual orientation, gender identity or expression, physical or mental disability, genetic information, citizenship status, veteran or military status, marital or domestic partner status or any other characteristic protected by law. As an equal opportunity employer, Philips is committed to fostering a culture where all are treated with respect and professionalism. To ensure reasonable accommodations for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance. Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace. Know Your Rights
Pay
Not stated
Where
Shanghai - Daning Main Blg, China
Work
Not stated
Type
Not stated
Posted
28 Oct, 2026
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