Your mission
Location: Berlin (hybrid— 3 days office / 2 remote)Scale the campaigns that keep millions mentally fit
At NeuroNation, performance marketing is how we reach the people who need us — millions of users and patients building a lifelong habit of caring for their brains. As our Performance Marketing Specialist (m/f/d), you'll own paid growth across mobile and web, with a clear north star: maximise return on ad spend (ROAS) while scaling our B2C and Medical brain-training products through fast, data-driven experimentation.
What you'll do
Own campaigns and ROAS
- Run and scale paid growth campaigns for mobile and web user acquisition across Google App Campaigns (GAC), Apple Search Ads (ASA), native, and social
- Own ROAS targets and grow spend profitably
- Direct creative alongside designers and copywriters — ad copy, content, and landing pages
Experiment and learn
- Run a rapid experimentation loop (we work from Sean Ellis's Hacking Growth), feeding the latest learnings into new growth experiments
- Design and run A/B tests to validate ideas quickly
- Analyse engagement, retention, and behavioural data to guide where you invest
Collaborate and own the product
- Partner closely with Business Intelligence, Customer Care, and CRM
- Be your own user: know the product deeply and help safeguard its quality
- Bring a growth mindset to the Growth and Product teams, always learning and sharing
Your profile
Must-haves
- Hands-on, personal ownership of performance marketing budgets of at least €20-30K/month
- 2+ years in performance marketing (Google Search/YouTube, Apple Search Ads, Meta, and similar)
- Fluent English (our working language); strong German a major plus
- Sharp analytical instincts — you enjoy digging into engagement, retention, and behavioural data
- Strong problem-solving and project management skills; comfortable running several workstreams at once
- A team-player mindset and genuine pleasure in helping colleagues
- A real interest in brain training and self-improvement, ideally as a user of digital health, education, productivity, or gaming apps
- Based in Berlin and available to work from the office 3 days/week
Bonus points
- Experience with games or gamification
- A talent for UX or visual design
- Knowledge of SQL, R, or Python
Why us?
- Flexible working hours with core hours, so you can balance sport, hobbies, and career
- A hybrid role in Berlin — 3 days in the office, 2 remote
- An office at Gendarmenmarkt with events, a roof terrace, snacks, and drinks
- A bespoke onboarding programme to get you up to speed on the role, products, and teams fast
- A clear working structure where initiative and creativity are valued
- Flat hierarchies and an open feedback culture
- Varied tasks in a dynamic, innovative environment
- An energetic, motivated, well-organised team
- Team events and workshops
- Sponsored gym and sports-class memberships
- Deutschland-Ticket
- A €1,000 personal development budget