Job Description Estamos buscando un/a Brand Activation & Marketing Specialist que será responsable de implementar estrategias de marca para un portafolio regional en Centroamérica y Caribe, asegurando una ejecución consistente y relevante para el consumidor. La posición tendrá un fuerte foco en Brand Activation, campañas, eventos, experiencias de marca, digital e innovación, trabajando de manera cercana con diferentes equipos internos, agencias y proveedores. Principales responsabilidades: Brand Activation & Execution Coordinar e implementar campañas de marca en diferentes puntos de contacto. Ejecutar eventos, patrocinios, experiencias, sampling y activaciones de marca, asegurando consistencia con la estrategia y posicionamiento de cada marca. Coordinar activaciones y dinámicas en redes sociales y canales digitales. Dar seguimiento a calendarios de marketing y planes de activación, asegurando el cumplimiento de fechas y entregables. Gestionar la relación y coordinación diaria con agencias creativas, medios, PR, digital, BTL y otros proveedores. Trabajar transversalmente con diferentes áreas para garantizar una implementación ágil y efectiva de las iniciativas de marca. Innovation Participar activamente en proyectos de innovación y lanzamientos. Coordinar actividades, entregables, responsables y fechas asociados a Marketing. Dar seguimiento al avance de los proyectos e identificar oportunamente dependencias o posibles bloqueos. Marketing Budget Administrar y dar seguimiento al presupuesto anual de Marketing de la región. Monitorear inversiones, compromisos, pagos y disponibilidad presupuestaria. Gestionar procesos relacionados con órdenes de compra, facturación y proveedores. Coordinar con Finanzas, Compras y otras áreas para asegurar el adecuado control y ejecución del presupuesto. ¿Qué buscamos? 3+ años de experiencia en Marketing, Brand Activation, Brand Marketing o agencias. Experiencia en campañas, eventos, activaciones y experiencias de marca. Experiencia gestionando agencias y proveedores de Marketing. Experiencia en seguimiento y control de presupuestos de Marketing. Formación en Marketing, Publicidad, Comunicación, Administración de Empresas o carreras relacionadas. Conocimientos de Marketing Digital. Manejo avanzado de Microsoft Office, especialmente Excel y PowerPoint. Inglés intermedio. Excelentes habilidades de comunicación, organización y gestión de proyectos. Capacidad para manejar múltiples iniciativas y stakeholders simultáneamente. Perfil hands-on, orientado a la ejecución y con alta atención al detalle. Location(s) San Jose, Costa Rica Local Office Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. ABOUT US Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company. Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food. WHY US We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food. Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz. INCLUSION MATTERS TO US Everyone is welcome at our table. In fact, we thrive on learning and growing from our diverse backgrounds and perspectives. Doesn’t matter who you are, where you’re from, or who makes your heart sing. We want you to show up as your authentic self, excited to work with amazing colleagues to solve complex challenges and innovate in an ever-changing industry. We’re committed to: Hiring and growing talent from diverse backgrounds and perspectives. Growing our Business Resource Groups — vibrant, celebrated communities that enhance our business through thought leadership employee engagement and professional development opportunities. Providing our managers and leaders high quality learning experiences to explore how to foster inclusion and belonging.

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