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HEHeinz logo

Heinz

Tokyo Office, Japan

Assistant Category Manager (Frozen).

FINANCE & LEGAL
Job Description Purpose: The Assistant Manager Retail Frozen supports the relevant Senior Manager and/or Category Lead on driving strategy of Frozen Portfolio for Retail Business and execution to achieve both consumer connection and the company financial goals. Job Duties: Analysis: Conduct category analysis for the key categories within the business unit (BU). Report market performance and provide insights into root causes. Activation and Campaigns: Lead brand project i.e. Media Campaigns, promotion, PR, Range Extension, Innovation, etc. New Product Development: Lead and propose innovation agenda and pipeline that best fit the brand and business growth. Lead cross functional team, both Heinz Japan internal and other countries, as Assistant Manager to achieve the best result with new product launch. Responsible for P&L and business targets to deliver brand growth for short and long term. Research: Co-work with Consumer Insight Manager to plan and execute research for new product, campaign, and brand tracking. Budget Control: Manage and control the budget for projects in charge of. Other tasks: Work with the Marketing, Product development team, and Sales team to develop samples and trade materials. Support Sales on customer queries. Other administrative tasks. Required skills and qualifications: Minimum of 3-4 years of experience in FMCG industry. Bachelor’s degree Proficiency in Japanese and English. MS Office skills, in particular MS Excel and MS PowerPoint Strong interest and aspiration in brand management/marketing/customer marketing/trade marketing. Good team player. Our successful candidate will work well in a team and have strong interpersonal and communication skills to influence both internal and external teams. Ability to work in diverse and multi-cultural environment with strong cross functional communication ability. Having strong interest and knowledge in digital marketing. Experience in planning and execution in both owned and earned media, and growing brand’s SNS fanbase is plus. Understanding of marketplace dynamics and shopper behavior Preferred skills and qualifications: Experience in agency management; briefing, execution, and monitoring the result of whole campaigns. Experienced in the use of quantitative and qualitative market research and its applicability to managing brands. Experience of using key financial measures of a brand and experience of budget planning and management. Japanese market understanding and prior experience in Food industry. Thorough understanding of business principles and practices. Strategic-thinker, capable of combining everyday activities with long-term plans. ーーーーーーーーーーーー 概要 アシスタント・マネージャー(リテール冷凍食品)は、担当するシニアマネージャー/またはカテゴリーリードを支援し、リテール事業における冷凍食品ポートフォリオの戦略策定と実行を推進することで、消費者とのつながりの強化および会社の数値目標の達成に貢献します。 職務内容 分析: 事業部(BU)内の主要カテゴリーについてカテゴリー分析を実施する。 市場実績を報告し、根本原因に関するインサイトを発見する。 アクティベーションおよびキャンペーン: メディアキャンペーン、プロモーション、PR、ライン拡張、イノベーションなどのブランドプロジェクトを主導する。 新商品開発: ブランドおよび事業成長に最適なイノベーション方針とパイプラインを提案し、主導する。 新商品発売で最良の成果を達成するため、ハインツ日本社内および社外関係者から成る部門横断チームをアシスタント・マネージャーとして主導する。 短期・長期のブランド成長を実現するため、損益(P&L)および事業目標に責任を持つ。 調査: コンシューマーインサイト・マネージャーと協働し、新商品、キャンペーン、ブランドトラッキングに関する調査を企画・実行する。 予算管理: 担当プロジェクトの予算を管理・統制する。 その他の業務: 商品開発、営業各チームと連携し、サンプルおよび店頭・営業用資料を作成する。 顧客からの問い合わせに関して営業を支援する。 その他の事務業務。 必須スキル・応募資格 FMCG業界で3~4年以上の実務経験。 学士号。 日本語および英語の運用能力。 MS Officeスキル(特にExcelおよびPowerPoint)。 ブランドマネジメント、マーケティング、カスタマーマーケティング、トレードマーケティングへの強い関心と意欲。 優れたチームプレーヤーであること。チーム内で円滑に協働し、社内外のチームに働きかけるための高い対人能力・コミュニケーション能力を有すること。 多様かつ多文化な環境で働く能力と、部門横断での高いコミュニケーション能力。 デジタルマーケティングへの強い関心と知識。オウンドメディアおよびアーンドメディア双方での企画・実行経験、ならびにブランドのSNSファンベース拡大経験があれば尚可。 市場動向およびショッパー行動への理解。 歓迎スキル・応募資格 代理店管理の経験(ブリーフィング、実行、キャンペーン全体の結果モニタリング)。 定量・定性市場調査の活用経験、およびブランドマネジメントへの応用に関する知識。 ブランドの主要財務指標の活用経験、ならびに予算策定・管理の経験。 日本市場への理解および食品業界での実務経験。 ビジネスの原則および実務に対する十分な理解。 日々の業務と長期計画を結び付けて考えられる戦略的思考力。 Location(s) Tokyo Office Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. ABOUT US Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company. Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food. WHY US We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food. Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz. INCLUSION MATTERS TO US Everyone is welcome at our table. In fact, we thrive on learning and growing from our diverse backgrounds and perspectives. Doesn’t matter who you are, where you’re from, or who makes your heart sing. We want you to show up as your authentic self, excited to work with amazing colleagues to solve complex challenges and innovate in an ever-changing industry. We’re committed to: Hiring and growing talent from diverse backgrounds and perspectives. Growing our Business Resource Groups — vibrant, celebrated communities that enhance our business through thought leadership employee engagement and professional development opportunities. Providing our managers and leaders high quality learning experiences to explore how to foster inclusion and belonging.
Pay
Not stated
Where
Tokyo Office, Japan
Work
Not stated
Type
Not stated
Posted
26 Oct, 2026
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