The role
As our founding Growth lead, you’ll own how Avora reaches dental practices across the country — from ideation to pipeline, conversion, and CAC analysis. You’ll serve as an end-to-end owner of new acquisition channels and have full control over the investments we make. This is an IC role with a clear path to build and lead the Growth function.
What you’ll do
- Run rapid growth experiments with clear hypotheses, success metrics, and budgets; scale the channels that generate qualified pipeline.
- Analyze creative campaigns that capture the attention of practice owners across paid social, search, direct mail, partnerships, events, UGC, and other unconventional channels.
- Partner closely with CX and customers to understand what motivates practices to buy, and translate these insights into stronger messaging and offers.
- Build the growth infrastructure across attribution, analytics, CRM, retargeting, and lifecycle automation.
- Build for scale by creating playbooks, systems, and a repeatable experimentation process that helps us scale to 2,000 practices by the end of the year.
What you bring
- In-person in San Francisco.
- Exceptional creative judgement and communication skills; able to turn a customer insight into a campaign people remember.
- Strong analytical instincts; comfortable modeling CAC, analyzing funnels, and making budget decisions with SQL, spreadsheets, and other tools.
- Technical and AI curiosity; willingness to learn the latest tools, including Claude Code, Codex, and Ramp Sheets.
- Deep customer curiosity; excited to call, text, visit, and interview dental practices to understand how they think.
Nice to have
- Experience marketing vertical SaaS or technology products to SMBs.
- Paid acquisition experience across Meta, Google, or other performance channels.
- Experience with direct mail, events, partnerships, field marketing, or other offline campaigns.
- Healthcare or dental industry exposure.
- Familiarity with lifecycle analytics and GTM tooling such as PostHog, HubSpot, Attio, Clay, Zapier, or Make.
- Design, video-editing, copywriting, or lightweight front-end development skills.
- Experience managing freelancers, agencies, or other external creative partners.
- Open to travel to meet strategic customers and attend industry events.
About Avora
Avora’s AI-powered clinical assistant handles documentation, empowering doctors to deliver empathetic, personalized care. We’re backed by CRV, Y Combinator, and healthcare industry leaders, and our team brings experience from Ramp, Wispr Flow, Anduril, Cloudflare, and Infinitus Systems.