About xPay
xPay is a Y Combinator backed international payments company building an international payment gateway focused on cross-border payments — making it dramatically easier for businesses to move money across borders. Our customers are B2B SaaS companies who need fast, reliable, and cost-effective payment infrastructure to serve global users.These businesses are increasingly moving their international volumes from billion dollar companies to xPay as we expand our footprint across 180+ countries and support 25+ currencies. Since January 2025, we have grown 73× and now process over 1 million transactions every month.
Cross-border payments is a $200 trillion market. Our top customers include Publicly Listed, Series D and Series E companies across various sectors like EdTech and Travelling processing millions through us every month.
The Role
As the Marketing Lead, you'll own xPay's marketing strategy end-to-end — from positioning and content to demand generation and brand building. You'll work closely with the founders, sales, product, and partnerships teams to build a strong B2B brand and create a predictable pipeline of high-quality opportunities.
What You'll Do
Own xPay's B2B marketing strategy, positioning, messaging, and go-to-market initiatives.
Build demand through content, SEO, campaigns, events, partnerships, and other growth channels.
Create compelling content and thought leadership that establishes xPay as a trusted voice in cross-border payments and fintech.
Work closely with Sales and Partnerships to build qualified pipeline and improve customer acquisition.
Build the marketing function, including processes, metrics, tools, and eventually a high-performing team.
Host events with partners and top customers
Own our product launches across all media surfaces
What We're Looking For
5–8 years of marketing experience, with strong experience in B2B SaaS.
Saas experience preferred.
Experience creating content or orchestrating viral marketing campaigns is a big plus
Proven experience owning marketing strategy and driving measurable brand awareness, demand generation, and pipeline.
Strong understanding of B2B buyer journeys, content, digital marketing, and GTM.
Excellent communication and storytelling skills with a hands-on, builder mindset.
Why xPay?
Own marketing at a high-growth fintech from an early stage.
Work directly with the founders and have significant influence on xPay's brand and GTM strategy.
Build a B2B brand in the fast-growing cross-border payments space.
Build and lead the marketing function as xPay scales.