Your Responsibilities:
- Design and continuously improve the technical solution architecture for the Marketing Automation platform, with strong focus on Adobe Journey Optimizer, Adobe Experience Platform, Optimizely, Sinch and OneTrust integrations;
- Jointly with the team and depending on system complexity, configure, customize, and optimize solutions according to business and technical requirements and platform architecture guidance;
- Act as the bridge between business needs and technical execution by interpreting business processes and embedding them into platform configurations and solution design, together with the development teams;
- Collaborate with developers, QA, support teams, product owners, country stakeholders and external vendors to ensure reliable implementation, testing, release and operations;
- Support integration design for customer data, event data, messaging providers, consent and preference data, campaign performance data and downstream reporting needs;
- Drive troubleshooting and root-cause analysis for campaign execution, customer journey behavior, data flow, channel delivery, platform configuration and integration topics;
- Continuously improve performance, scalability, reliability, monitoring, documentation and supportability of the deployed solution;
- Act as technical SPOC for countries and cross-functional initiatives, helping harmonize solution usage, rollout standards and platform adoption.
Required key competencies and qualifications:
- Proven experience as a Solution Expert, Technical Product Specialist, Marketing Technology Consultant, Application Expert or similar role in a complex technology environment;
- Hands-on experience with at least one major Marketing Automation or customer-engagement platform. Adobe Journey Optimizer and Adobe Experience Platform experience is strongly preferred;
- Experience with one or more of the following platforms: Adobe Journey Optimizer, Optimizely, Sinch, OneTrust or comparable marketing technology, experimentation, messaging or consent-management solutions;
- Practical knowledge of marketing campaign execution across channels such as email, push, WhatsApp, RCS, Viber, SMS or in-app messaging;
- Solid understanding of customer data, audiences, segmentation, event-triggered automation, journey orchestration, consent usage, preference management and campaign activation concepts.
- Ability to work with APIs, data mappings, integration concepts, event flows, payload structures, testing scenarios and technical documentation;
- Strong analytical skills, with the ability to break down complex business processes and technical dependencies into clear solution designs;
- Ability to explain technical concepts clearly to business stakeholders and translate business objectives into precise technical execution guidance;
- Very good written and spoken English.
What we offer at METRO.digital?
Hybrid and agile work: thrive in a flexible, multicultural environment.
At METRO.digital, we promote work-life balance through a hybrid working model. You’ll be part of self-organizing, multicultural teams that collaborate in an agile setup.
People development: when you grow so do we!
We want you to become the best version of yourself with individual and company-wide programs and trainings for people development. Focused among other on development, leadership, appreciation ... it´s time to upskill your career.
Support with individual solutions: we are people-caring!
We offer support whenever you need it - at every stage of your professional journey.
Want to know more about all our benefits? Discover more here.
Let´s connect soon. Apply for the role now!
Position grade within our career framework: Solution Expert (Md5 & Md7).