We are looking for a Head of Marketing and Partnerships to set the marketing direction for the whole business and to build a stronger team around it.
This is a senior, hands-on leadership role. You will own the strategy for digital marketing, public relations and partnerships, turn it into campaigns that grow artists, audiences and revenue, and develop the people who deliver it. We want someone who treats marketing as a driver of long-term artist and brand success.
Key Responsibilities
Strategy and Leadership
- Define and own the marketing and partnerships strategy across all Takwene business lines and markets, aligned with company goals.
- Set clear KPIs for marketing, communications and partnerships, and review performance regularly against them.
- Build annual plans and budgets, and make sure every spend is tied to a measurable return.
- Work closely with the A&R, distribution teams so that marketing plans support artist development and commercial priorities.
- Coordinate with leadership in Egypt, the UAE and KSA to keep priorities consistent across regions.
Digital Marketing
- Lead the digital marketing strategy across social media, content, paid media, SEO, email and the company website.
- Design multi-platform campaigns for artists, releases and company initiatives that stand out in a crowded digital space.
- Track audience, engagement and performance data, and adjust campaigns quickly when results call for it.
- Monitor competitors and market trends, and turn them into practical plans for the team.
Public Relations and Communications
- Lead the PR strategy, including media relations, press releases, announcements and event visibility.
- Build and maintain relationships with media outlets, journalists, influencers and content creators in the region.
- Manage external PR agencies and communication vendors where needed.
- Protect and strengthen Takwene's reputation, and lead communications during sensitive or high-visibility moments.
Partnerships
- Identify, negotiate and grow strategic partnerships with streaming platforms (such as Spotify, Apple Music, TikTok, YouTube), aggregators, labels, brands and media networks.
- Use platform tools and programs to create more marketing opportunities and increase market share for our artists and content.
- Build partnership proposals that show clear value for both Takwene and the partner, and track results after launch.
- Develop relationships in new markets, including KSA, Turkey and North Africa.
Team Development and Vendor Management
- Lead, coach and develop the marketing team, covering digital, content, design, video and media partnerships.
- Improve how the team works, with clear roles, planning rhythms, performance feedback and skills development.
- Upskill team members in advanced digital marketing so they deliver stronger results for artists and the business.
- Manage agencies, freelancers and other vendors with a clear way to assess their quality and impact.
Requirements
- 8+ years of experience in marketing, including a senior leadership role in music, media, entertainment or a fast-growing consumer brand is a must.
- Proven experience managing and developing a marketing team, with strong digital marketing and media buying exposure.
- Strong track record in PR and in building partnerships with platforms, media and brands.
- Commercial mindset: comfortable managing budgets, measuring return and balancing creative vision with data.
- Ability to turn digital trends and market signals into clear plans for internal teams and external partners.
- Excellent leadership, communication, presentation and decision-making skills in English and Arabic.
- Bachelor's degree in marketing, communications, business or a related field.
Nice to Have
- Experience with the MENA music and digital content market.
- A strong network across DSPs, labels, media and creators.
- Experience working across multiple countries or regions.
- Interest in how AI is changing content and marketing.
What Success Looks Like
- A clear, approved marketing and partnerships strategy with measurable KPIs.
- Stronger artist and brand visibility across Takwene's markets.
- New and deeper partnerships with key platforms and media.
- A more capable, confident and better-organized marketing team.