SEO Content Strategy & Planning
- Develop and execute the English SEO content strategy in alignment with overall SEO and business objectives.
- Identify content opportunities based on keyword research, search demand, competitor analysis, SERP trends, and business priorities across traditional search and AI-powered search experiences.
- Identify opportunities related to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
- Own the planning and delivery of the English SEO content calendar, ensuring priorities are aligned with business and SEO goals.
- Assign topics and content briefs based on team capacity, expertise, priorities, and expected SEO impact.
SEO Content Quality & Optimization
- Establish and maintain SEO content guidelines and standards for English-language content.
- Ensure content follows SEO best practices across:
- Search intent and topical relevance
- Keyword targeting and semantic relevance
- Internal linking
- E-E-A-T
- On-page SEO
- Content structure and FAQs
- Metadata
- Entity optimization
- AI-search visibility
- Conduct regular content audits to identify opportunities for updating, consolidating, improving, or removing content.
- Maintain consistency across English content in terms of tone of voice, terminology, formatting, accuracy, and SEO standards.
AI Integration & Content Innovation
- Integrate AI tools and workflows into the English SEO content production process to improve research, ideation, optimization, efficiency, and content scalability.
- Develop and maintain AI prompting frameworks, templates, and workflows for different content types and SEO use cases.
- Regularly audit AI-assisted content to identify issues such as factual inaccuracies, hallucinations, generic or repetitive writing, keyword stuffing, lack of originality, poor search-intent alignment, and potential quality issues.
Performance & Analytics
- Monitor the performance of English SEO content using tools such as Google Search Console, GA4, Ahrefs, and AI visibility platforms.
- Analyze organic clicks, impressions, rankings, CTR, organic traffic, conversions, and content engagement.
- Identify content performance trends and translate insights into actionable optimization opportunities.
- Measure the impact of content updates and SEO initiatives and continuously refine the content strategy based on performance data.
- Prepare regular English SEO content performance reports, highlighting key results, insights, opportunities, and areas for improvement.
Team Leadership & Collaboration
- Lead and mentor the English SEO content team, ensuring clear priorities, workflows, and performance expectations.
- Support the development of writers through coaching, training, feedback, and knowledge sharing.
- Collaborate with the Senior Writer and Editor to maintain content quality, productivity, consistency, and editorial standards.
- Promote continuous learning and adoption of evolving SEO, content, and AI best practices across the team.
- Collaborate with Technical SEO, Product, Inventory, and other relevant teams to align content priorities and ensure effective execution.
Requirements
- 4+ years of experience in SEO content, digital content, or editorial roles, with strong experience in English-language SEO.
- Proven experience in leading, mentoring, and developing content teams.
- Strong understanding of AI-assisted content workflows and emerging AI search experiences, including AEO/GEO.
- Strong analytical and problem-solving skills.
- Experience using SEO and analytics tools such as Google Search Console, GA4, Ahrefs, Semrush, or similar platforms.
- Experience in the real estate industry is a strong plus, particularly experience creating SEO content for real estate platforms, property marketplaces, developers, or related businesses.