Role description:
Oversee the coordination and alignment of digital marketing tools and platforms, including:
• Website and digital properties
• CRM and customer data environments
• SEO performance tracking
• Paid media and continuous performance optimization
Performance Measurement & Analytics
• Define, monitor and interpret key performance indicators (KPIs)
• Monitor campaign performance and continuously improve efficiency and results
• Develop structured, decision-ready performance reports
• Analyze user behavior and funnel performance
• Test, analyze and scale initiatives based on data insights
• Translate data into actionable insights and optimization recommendations
Stakeholder & Partner Collaboration
• Act as the primary analytics and performance interface with internal teams
• Coordinate with external agencies and technology partners
• Provide data-driven recommendations to support marketing strategy and planning
Required Qualifications & Skills
• Experience in digital marketing, performance, analytics or related roles
• Strong analytical and data interpretation skills
• Ability to work across multiple digital systems and data sources
• Understanding of digital marketing fundamentals and performance logic
• Ability to turn numbers into clear actions
• Structured, detail-oriented and solution-focused approach
Preferred Qualifications
• Experience working with analytics, reporting or marketing technology platforms
• Exposure to multi-channel digital environment
• Experience in e-commerce, services or complex business models