General Role Description
Develop, execute, manage, and continuously optimize the comprehensive marketing communications program for your assigned business units (BUs).
Role Accountabilities
· Develop and execute integrated marketing communication strategies that support business objectives, strengthen brand awareness, drive engagement, and ensure consistent messaging across internal and external channels
· Create and deliver effective marketing campaigns, content, communications, and promotional activities that align with organizational goals in collaboration with the business units
· Develop and recommend creative ideas related to Company branding activities and execute
· Track, evaluate, and report marketing performance against objectives and targets on at least a quarterly basis and make improvement recommendations
· Advise parent and group companies to ensure that all activities follow parent company branding objectives
· Consult business units and manage advertising agency in the creation and maintenance of the Company’s online and social media presence
· Define, measure, and analyze marketing campaign performance metrics to evaluate effectiveness and identify improvement opportunities
· Collaborate and advise the Digital Marketing Specialist to ensure a strategically aligned web-presence is delivered for all global websites
· Create and deliver newsletter articles for publication and distribution
· Source and manage vendors to maintain optimal cost where feasible
· Develop annual budget proposal for assigned business unit marketing activities
· Execute and manage all company business unit promotional email campaigns
· Ensure foreign language translations of product brochures and technical articles are complete, meet agreed-upon standards, and are delivered on schedule
· Prepare press releases for industry trade publications for assigned business unit
· Promote a culture of marketing excellence through coaching and mentoring peers
General Employee Accountabilities
· Bring full effort to bear on tasks assigned by manager
· Give manager best advice
· Give earliest notice when work cannot be delivered as specified
· Cooperate and collaborate with peers and interact cross-organizationally as specified by manager
· Exemplify Company Core Values: Integrity, Client Focus, Team Orientation, and Personal Commitment
· Comply with all Company policies, practices, and procedures and all regulations and laws
· Recommend viable improvements proactively
· Ensure effective utilization of business tools and processes
Requirements
Minimum Qualifications
- Bachelor’s degree in Business Studies, Marketing, Communications or a related field
- 10 years’ experience in marketing and marketing communications in a global B2B market
- · Demonstrated experience delivering effective integrated marketing communications campaigns
- · Demonstrated successful product marketing and brand management experience
- · Demonstrated successful working relationships with clients, suppliers, and other internal and external contact
- Demonstrated successful and positive personal leadership, interpersonal, organizational, administrative, and communication skills
- Demonstrated continuous improvement in areas of responsibility
- · Proficiency in Microsoft Excel, Word, PowerPoint, Adobe Creative Cloud apps
- · Availability to travel, domestically, up to approximately 15%, and internationally, up to approximately 5%, sometimes with limited notice
Preferred Qualifications
· 10 years’ marketing communications experience with power electronics or other capital equipment in any combination of the metals, material handling, port solutions, or related general industries
· Demonstrated experience working in a global organization
· Proficiency in Oracle Projects and Oracle Eloqua Marketing Automation
Hiring Range: $140,165 - $164,900
Link to TMEIC Corporation Americas website
https://www.tmeic.com/. To be considered an applicant for any available positions, individuals must complete an online job application for each posting. A resume may be attached to the online application but is not considered a substitute for the information in the application. Applications will be considered only for the specific position for which the application is submitted.
EEO/AA/M/F/Vet/Disability Employer