Innovate and shape what comes next. At AIA, your expertise, perspective and ideas can help us become a faster, simpler and more connected organisation while contributing to our Purpose of helping millions of people live Healthier, Longer, Better Lives. Across our diverse markets, you will take on real-world challenges, collaborate with talented colleagues and turn technology, data and bold ideas into simpler experiences, smarter solutions and positive outcomes for our customers and communities. Join us to create what comes next, grow through new experiences and extend your impact across Asia. About the Role Enable data-driven decision making across Digital Business and Customer Acquisition by transforming customer, marketing, product and digital performance data into actionable insights, performance frameworks and analytics solutions. Support growth in digital sales, customer acquisition, engagement and conversion through advanced analytics, reporting automation and effective collaboration across cross-functional teams. Roles and Responsibilities Translate analytical findings into actionable insights and recommendations that support digital business growth, customer acquisition and strategic decision-making. Collaborate closely with Marketing and Product teams to analyse customer behaviour, digital sales performance, O2O conversion funnels, campaign effectiveness and customer journey optimisation. Perform exploratory, diagnostic and ad-hoc analyses to identify trends, opportunities, risks and areas for business improvement. Act as the Subject Matter Expert (SME) for enterprise data assets and advise stakeholders on data availability, definitions and usage. Translate business requirements into scalable analytics solutions, automated reporting and self-service Power BI dashboards. Drive adoption of analytics solutions through stakeholder engagement, training and knowledge sharing. Define, monitor and optimise business KPIs, reporting frameworks and performance metrics. Collaborate with Data Engineers to automate reporting processes and improve data accessibility. Partner with Data Scientists to identify and develop new data features for customer segmentation, profiling and predictive analytics initiatives. Ensure timely and accurate delivery of management, operational and regulatory reports. Promote and practice best practices in data quality, governance and handling of sensitive customer and PII data. Communicate analytical findings and technical concepts effectively to both technical and non-technical stakeholders. Support governance and documentation of key metrics, definitions and reporting logic. Continuously identify opportunities to enhance analytics capabilities, reporting efficiency and data-driven decision-making across the business. Job Requirements Bachelor's Degree or above in Data Science, Computer Science, Statistics, Mathematics, Actuarial Science, Engineering or other quantitative disciplines. Minimum 5 years of experience in Data Analytics, digital analytics, marketing analytics, business intelligence or related fields. Experience in insurance, financial services, digital platforms or customer analytics environments is preferred. Strong SQL and data analysis skills with experience handling large and complex datasets. Experience in Python will be an added advantage. Experience with Power BI, Tableau or similar visualisation tools. Hands-on experience with Power BI, including data modelling, DAX and dashboard development. Good understanding of data warehousing, data pipelines and analytics best practices. Strong analytical thinking and problem-solving skills with the ability to translate business needs into actionable insights. Effective stakeholder management, communication and data storytelling skills. Self-motivated, detail-oriented and able to work collaboratively in a fast-paced environment. Extremely motivated to continue learning and growing both within and beyond own core functions. Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives. You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date. "Better" starts with people who reimagine what is possible and turn ideas into meaningful action. At AIA, you will contribute in your own way, help shape outcomes that matter and collaborate with colleagues across disciplines, teams, markets and levels. We will support you to broaden your perspective, strengthen your capabilities and grow your impact. Together, we challenge assumptions, learn from one another and find better ways forward. Bring your ambition, experience and ideas to AIA, and help shape what “better” looks like. View our AIA LinkedIn page Bring your difference to AIA

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