The Senior Director, Executive Buyer Relations is responsible for leading the strategy for attracting, engaging, and retaining senior level Buying Executives across CPMG's event portfolio. This leader oversees the Buyer Executive Relations team responsible for business development, executive relationship management, and audience growth while partnering closely with Sales, Operations, Marketing, and Customer Success/Event Experience teams to ensure every event delivers exceptional value to both Buying Executives and Suppliers.
This is a highly collaborative leadership position requiring a strategic thinker who can inspire and develop talent, build executive communities, collaborate across the organization, and contribute directly to business results.
Key Responsibilities
- Lead and manage the Hosted Executive Audience Strategy across CPMG's hosted buyer event portfolio to drive audience satisfaction, growth, retention, and engagement.
- Ensure the goals are met by over recruiting to account for attrition as well as meeting the seniority, company and new to the Event goals
- Lead and manage the evolution of market verticals by identifying market opportunities, emerging trends, and executive buyer community needs.
- Provide input to annual strategic plans, goals, and KPIs that align with organizational objectives and event performance targets.
- Participate in annual budget planning, forecasting, and analysis for the Executive Buyer relations role
- Lead, coach, mentor, and develop a high-performing Executive Buyer Relations team focused on consultative business development and strategic relationship management.
- Foster and ensure a culture of accountability, collaboration, continuous improvement, and customer excellence.
- Establish and manage clear performance expectations, metrics, and development plans while providing ongoing coaching and feedback.
- Evaluate organizational capacity and proactively identify staffing needs to support portfolio growth.
- Recruit, onboard, and retain top talent.
- Oversee strategies for acquiring, developing, and retaining Executive Buyer relationships across multiple industries.
- Ensure the Executive Accounts team delivers a personalized, white-glove experience throughout the customer lifecycle.
- Partner closely with the Sales organization to align executive audience strategy with supplier recruitment and revenue objectives, ensuring balanced event participation and customer success.
- Collaborate with Operations and Customer Success/Event Experience teams to design and execute exceptional event experiences that consistently exceed attendee expectations.
- Work with Marketing to develop audience acquisition campaigns, executive communications, thought leadership, and engagement initiatives to strengthen the Brand(s)
- Lead and oversee Event Content development to ensure educational programming reflects industry priorities and executive interests.
- Oversee, inspire and manage Event Advisory Boards to manage for Industry expertise, Event support and leverage Industry priorities and interests
- Identify opportunities to improve processes, technology, customer experience, and operational efficiencies
- Utilize Salesforce and other business intelligence tools to measure team performance, forecast audience growth, and support strategic decision-making.
Qualifications
- Bachelor's degree or equivalent professional experience.
- 10+ years of progressive leadership experience in business development, strategic account management, executive relationship management, hosted buyer events, or related industries.
- Strong strategic planning skills with experience developing and executing growth strategies.
- Proven ability to build trusted relationships with senior executives and industry leaders.
- Experience collaborating across Sales, Marketing, Operations, and Customer Success organizations to achieve shared business objectives.
- Strong analytical skills, including experience with forecasting and KPI management.
- Experience with Salesforce and Hubspot or comparable CRM platforms and data-driven decision making.
- Excellent communication, presentation, collaboration, and influencing skills.
- Exceptional organizational and project leadership abilities with the capacity to manage multiple priorities simultaneously.
- Passion for mentoring and developing talent while fostering a collaborative, high-performance culture.
- Background in hosted buyer events, B2B events, conferences, or executive community development is strongly preferred.
- Willingness to travel to CPMG Events, industry events and customer meetings as needed.
About Emerald
At Emerald, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don’t contain experience inflation, and most don’t require college degrees. Instead, they’re crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams.
COMPENSATION & BENEFITS
Target Compensation: $120,000 plus Bonus eligible
Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law.
We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools.
If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@EmeraldX.com.
About Emerald
Emerald’s talented and experienced teams grow our customers’ businesses 365 days a year with products that create connections, deliver content, and drive commerce. We produce over 140 annual events, create and deliver content through print and digital channels, and power commerce through our seamlessly integrated in-person and digital platforms and channels. For more information, please visit http://www.emeraldx.com.