Summary
The Digital Marketing Strategist is a data-driven paid media professional who can assist in the strategy and execution across a broad set of channels that directly drive business impact. They help plan, develop and implement digital marketing strategies in accordance with client goals, objectives, standards of performance, and procedures within a fast-paced environment.
Essential Tasks
- Assist in the implementation and optimization of paid media campaigns in a thoughtful and scalable manner while utilizing multiple digital platforms
- Help execute a digital marketing strategy with focus on audience targeting and acquisition, across various objectives such as lead generation, application generation, engagement, and brand awareness
- Work cross-department with designers, writers and project managers to develop highly effective advertising campaigns
- Report out analysis of paid media campaign results to all stakeholders
- Evaluate new media opportunities and propose budgets to benefit both the company and the Client’s goals
- Understand and meet the needs of each client’s brand and represent their messaging accurately and memorably
- Other duties as assigned
Preferred Skills and Experience
- 3+ years of relevant professional experience required
- Bachelor’s Degree in relevant field
- Expertise in setting up paid media campaigns on Meta, Google Ads, Snapchat, TikTok, LinkedIn, Display (StackAdapt preferred), Spotify
- Expertise in optimizing and reporting on paid media campaigns for CPC, CPL, and platform placements
- Understanding of higher education marketing a plus
- Excellent understanding of Microsoft products (Word and PowerPoint)
- Familiarity with Google Data Studio for reporting on paid media campaigns
- Excellent written and verbal communication skills – including presentation skills
- Ability to maintain effective working relationships fellow team members, employees, and management
- Must be organized and detail oriented
- Proven ability to maintain a high standard of confidentiality and autonomy
- This person will show strong attention to detail skills as well as ability to work collaboratively and independently.
- Proven self-motivation to take initiative and master new tasks quickly
This is a temporary position which will begin in January 2027, and will take place for approximately 12 weeks at 25 hours per week. The hourly rate ranges from $40-45. This temporary position is not eligible for benefits.
Benefits
Jenzabar does not discriminate in employment opportunities or practices on the basis of race, color, sex, gender, gender identity, pregnancy, childbirth and related medical conditions, genetics, genetic markers and carrier status, creed, religion, national origin, ancestry, age, disability, medical condition, marital status, sexual orientation, military service, veteran status, or any other status protected by state and federal laws.
Please Note: Jenzabar does not sponsor applicants for work visas.
Electronic Monitoring Notice:
Job applicants are advised that Jenzabar reserves the right to monitor, access, review, and disclose electronic activity conducted on Company‑owned devices, networks, and systems, as well as activity involving Jenzabar applications or accounts accessed on personal devices. Monitoring may include email, messaging, internet usage, files, applications, and other electronic communications or data, and is performed for security, compliance, and operational purposes.