Eurofins is seeking a Marketing Communications Manager - Medical Devices to lead the development and execution of strategic marketing programs that support the growth of our Medical Device Testing and Consulting business.
This role will drive integrated marketing initiatives that increase brand awareness, generate qualified leads, and position Eurofins as a trusted partner for medical device manufacturers. The successful candidate will translate complex scientific, testing, and regulatory concepts into compelling, customer-focused messaging that resonates with engineering, quality, regulatory, R&D, and executive stakeholders.
Reporting to the Marketing Director, this position will collaborate closely with business leaders, technical subject matter experts, sales teams, regulatory consultants, and external agencies to deliver measurable business impact.
Essential Responsibilities will include, but are not limited to:
- Develop and execute integrated marketing campaigns that support Medical Device Testing and Consulting services.
- Create compelling content for websites, email campaigns, case studies, webinars, sales materials, presentations, and social media.
- Translate complex scientific, testing, and regulatory information into clear, customer-focused messaging.
- Partner with technical experts and business leaders to develop thought leadership and industry-focused content.
- Manage demand generation programs, lead nurturing activities, and marketing automation initiatives.
- Collaborate with sales teams to improve lead quality, conversion rates, and pipeline growth.
- Track and analyze campaign performance, providing recommendations to improve engagement and ROI.
- Support medical device industry trade shows, conferences, webinars, and customer events.
- Coordinate agency partners, project timelines, budgets, and marketing deliverables.
- Maintain brand consistency across all customer-facing communications and marketing materials.
- Monitor industry trends, competitive activity, and market opportunities within the medical device sector.
The Ideal Candidate
- 8-10 years of marketing communications experience in medical devices, healthcare, life sciences, laboratory services, or another regulated B2B industry.
- Proven success developing campaigns that drive brand awareness, lead generation, and business growth.
- Strong understanding of medical device markets and customer needs.
- Skilled at translating technical concepts into clear, compelling marketing messages.
- Able to influence cross-functional teams and manage multiple priorities in a fast-paced environment.
Education & Experience
- Bachelor's degree in Marketing, Communications, Business, Life Sciences, or a related field.
- 8-10 years of experience in marketing communications, demand generation, content marketing, or related B2B marketing roles.
- Experience supporting medical device, diagnostics, laboratory, CRO/CDMO, or healthcare organizations preferred.
- Proficiency with CRM platforms, marketing automation tools, and marketing analytics.
- Experience managing agencies, budgets, vendors, and marketing projects.
Preferred Qualifications
- Familiarity with medical device development, regulatory pathways, and commercialization.
- Experience marketing testing, consulting, compliance, regulatory, or laboratory services.
- Knowledge of biocompatibility, microbiology, chemistry testing, packaging validation, sterility assurance, E&L, or quality and regulatory compliance.
The position is full-time, Monday-Friday, 8:00am-5:00pm, with overtime as needed. Location: East Coast & Midwest — Boston, MA; Lancaster, PA; Jacksonville, FL; St. Louis, MO; Remote options available
- Excellent full time benefits including comprehensive medical coverage, dental, and vision options
- Life and disability insurance
- 401(k) with company match
- Paid vacation and holidays
Eurofins USA Medical Devices is a Disabled and Veteran Equal Employment Opportunity employer.