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Job Description At Kraft Heinz, we believe that success comes from passion, courage, and team spirit. As a global company with strong values and a clear vision, we are looking for people who want to take responsibility and make a difference — every day! As Senior Brand Manager, you will shape the Nordic growth agenda for one of Kraft Heinz’s most iconic brands—turning global strategy, consumer insight, and commercial opportunities into locally relevant plans that deliver measurable growth. Heinz brand will be your primary focus, alongside responsibility for HP Sauce, Lea & Perrins, and Bull’s-Eye. This is a high-impact Nordic role spanning both retail and food service, with end-to-end ownership: you will build a clear three-year growth roadmap, develop integrated marketing plans, and connect brand strategy with activation across channels. Working closely with Nordic and global teams, internal stakeholders, and agency partners, you will bring commercial focus, structure, pace, and strong project leadership to the Nordic business. Your Responsibilities Build and deliver a three-year growth roadmap and annual brand plans across channels for the portfolio, with Heinz as the primary focus Translate agreed portfolio and innovation priorities into clear go-to-market and activation plans for the Nordic markets Develop and execute integrated campaigns, product initiatives, and locally relevant activations across Nordic markets Manage the brand budget, optimize investment against agreed priorities and KPIs, and connect marketing activity to sales, penetration, and market-share growth Brief and lead media, creative, and activation agencies from development through delivery Adapt global campaigns and develop local assets for Nordic consumers while ensuring consistent and distinctive brand execution Lead launches and marketing projects in close collaboration with Sales, Category, Finance, Supply Chain, global teams, and agency partners Monitor brand performance, consumer insights, and market trends, turning complex findings into clear recommendations and actions Your Profile Bachelor’s degree in Marketing, Business Administration, or a related field. Relevant FMCG experience in a comparable marketing role, with a background in either brand ownership or agency management. Proven success developing marketing plans and leading projects from strategy through execution Experience managing budgets, media, communications, brand activation, and agency relationships. Commercial mindset with excellent communication and stakeholder management skills. Fluent in English is a must have; additional Nordic language skills are an advantage. A structured, hands-on approach with strong attention to detail combined with confident communication and the ability to influence across functions and markets. Resilience, positive energy, strategic thinking, and a strong ownership mindset. Your Qualifications Can-do mentality: You work pro-actively, solution-oriented and get things done. Analytical: We are a very data-driven company, so strong analytical capabilities is key and having the ability to translate complex data into simple solutions and presentation while taking an analytical approach is key Ability to simplify: You find simple solutions to complex challenges Thrives under pressure: A fast-paced and dynamic environment is what keeps you energized Team player: You always work towards the same common goal together with your teammates and ensure efficient and effective alignments What We Offer: A competitive salary and excellent bonus structure (above market average) Flexible working hours in a hybrid working model 3 days a week in the office in central Stockholm An international, matrix-organized working environment with great opportunities to develop both personally and professionally Attractive social and employee benefits (e.g., company pension scheme, corporate benefits, and much more) Location(s) Stockholm Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. ABOUT US Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company. Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food. WHY US We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food. Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz. INCLUSION MATTERS TO US Everyone is welcome at our table. In fact, we thrive on learning and growing from our diverse backgrounds and perspectives. Doesn’t matter who you are, where you’re from, or who makes your heart sing. We want you to show up as your authentic self, excited to work with amazing colleagues to solve complex challenges and innovate in an ever-changing industry. We’re committed to: Hiring and growing talent from diverse backgrounds and perspectives. Growing our Business Resource Groups — vibrant, celebrated communities that enhance our business through thought leadership employee engagement and professional development opportunities. Providing our managers and leaders high quality learning experiences to explore how to foster inclusion and belonging.
Heinz
Stockholm, Sweden
Senior Brand Manager Nordics.
SENIOR LEVELSALES & MARKETING