About Sundae
Sundae is on a mission to help homeowners achieve the best possible outcome when selling a house that needs repairs or updates.
For too long, homeowners facing difficult selling situations have had limited options and insufficient transparency. Sundae is changing that by combining technology, data, marketing, and operational expertise to connect motivated sellers with experienced local real estate entrepreneurs who can provide solutions tailored to their needs.
Today, Sundae operates a membership platform that equips real estate operators with the marketing, technology, systems, and support they need to acquire more opportunities, convert more sellers, and grow their businesses more efficiently.
Our team combines deep expertise across real estate, marketing, technology, and operations. Together, we're building the infrastructure that helps homeowners navigate complex situations while empowering entrepreneurs to scale responsibly and profitably.
If you're excited about building scalable growth systems, solving complex problems, and making a measurable impact, we'd love to hear from you.
Role Overview
We're seeking a data-driven, execution-oriented Performance Marketing Manager to lmanage and optimize Sundae's acquisition marketing programs, with a primary focus on paid digital channels.
This role is responsible for planning, executing, and optimizing campaigns that generate qualified homeowner opportunities for Sundae members. The primary focus is Google Ads and paid social, with additional responsibility for supporting direct mail, TV/CTV, and other acquisition channels.
The ideal candidate brings deep, hands-on digital marketing expertise and can independently manage campaigns, evaluate agency performance, and identify opportunities to improve lead volume, lead quality, and cost efficiency. Experience with direct mail and traditional marketing channels is valuable but not required.
This is a hands-on position, not simply an agency management or marketing strategy role. You'll work closely with sales, revenue operations, creative, and external partners to build scalable acquisition programs and ensure marketing investments deliver measurable business results.
Key Responsibilities
Performance Marketing Strategy & Optimization
- Own acquisition marketing performance across Google Ads, Meta, and other digital channels, with additional oversight of direct mail, TV/CTV, and emerging opportunities.
- Monitor campaign performance and identify opportunities to improve lead volume, lead quality, conversion rates, and cost efficiency.
- Develop testing strategies for audiences, creative, offers, landing pages, bidding approaches, and channel mix.
- Analyze performance by market, campaign, channel, and audience segment to identify growth opportunities.
- Recommend marketing budget allocations based on performance, business objectives, and expected return on investment.
- Identify opportunities to improve marketing efficiency, including evaluating the financial and operational benefits of bringing digital campaign management in-house.
Channel Management & Execution
- Own hands-on execution and optimization of paid search and paid social campaigns, primarily Google Ads and Meta.
- Manage campaign setup, targeting, bidding, budgets, creative testing, and ongoing performance improvements.
- Support direct mail acquisition programs, including audience segmentation, targeting, list strategy, vendor coordination, and response rate analysis.
- Collaborate with external partners on direct mail and TV/CTV campaigns, evaluating performance and recommending improvements.
- Identify and test emerging acquisition channels that demonstrate potential for scalable, cost-effective lead generation.
Analytics & Reporting
- Build and maintain performance reporting across all acquisition channels.
- Track key metrics including CPL, CPMQL, CAC, conversion rates, and return on marketing investment.
- Identify performance trends and provide actionable recommendations to leadership.
- Develop forecasting models and support annual and quarterly planning initiatives.
- Partner with Revenue Operations to maintain accurate attribution, conversion tracking, and performance measurement across acquisition channels.
Landing Pages & Conversion Optimization
- Partner with creative and web resources to improve landing page performance.
- Develop and execute A/B testing initiatives focused on conversion rate optimization.
- Identify opportunities to improve user experience and lead capture efficiency.
- Monitor form completion rates, engagement metrics, and lead quality indicators.
Vendor & Partner Management
- Manage relationships with media agencies, platform representatives, data providers, and marketing vendors.
- Hold partners accountable to performance expectations and service levels.
- Evaluate vendor performance and recommend process improvements, contract changes, or alternative solutions when appropriate.
Who You Are
- 5+ years of hands-on performance marketing experience, with demonstrated success managing paid digital acquisition campaigns and delivering measurable lead generation results.
- Demonstrated expertise independently managing Google Ads and paid social campaigns, particularly Meta, including campaign strategy, keyword targeting, bidding, conversion tracking, budget optimization, and measurable improvements in lead generation performance.
- Experience managing significant advertising budgets, with strong analytical capabilities and an understanding of lead generation economics, including CPL, CAC, conversion rates, and marketing attribution.
- Ability to independently execute digital campaigns and effectively manage external agencies, with the technical expertise to evaluate performance, challenge recommendations, and identify opportunities for improvement.
- Comfortable working with CRM and sales funnel data to understand how marketing activity translates into qualified leads and business outcomes. Salesforce experience is strongly preferred.
- Proficiency with Google Analytics, Looker Studio, or comparable marketing analytics and reporting tools.
- Experience managing campaigns across multiple markets, geographies, or audience segments simultaneously.
- Ability to operate independently in a lean, entrepreneurial environment, balancing strategic thinking with hands-on execution.
- Strong communication and collaboration skills, with the ability to work effectively across marketing, sales, operations, vendors, and leadership.
- Experience with direct mail acquisition, including audience targeting, list segmentation, vendor coordination, and response measurement, is a plus.
- TV and/or connected TV (CTV) campaign experience is preferred but not required.
- Experience in real estate, home services, financial services, mortgage, or direct response lead generation is a plus.
The ideal candidate is a hands-on digital performance marketer with strong paid search and paid social expertise. Experience across additional acquisition channels is beneficial, but demonstrated success in digital lead generation is the primary consideration.
What Success Looks Like
Within Your First 12 Months, You Will:
- Improve lead volume, lead quality, and acquisition efficiency across core marketing channels.
- Develop and execute a disciplined testing roadmap across audiences, creative, offers, landing pages, and channel strategies.
- Build clear performance reporting that provides actionable insights to leadership and supports data-driven decision making.
- Identify and scale new acquisition opportunities that contribute meaningfully to member growth and profitability.
- Improve marketing ROI through continual optimization of budgets, channel mix, targeting, and campaign performance.
- Serve as a trusted subject matter expert on acquisition marketing, helping Sundae and its members maximize the impact of every marketing dollar invested.
Why Sundae
- Be part of a mission-driven company helping homeowners achieve the best possible outcome when selling a home that needs repairs or updates.
- Play a critical role in building and scaling the marketing engine that powers a growing national membership platform.
- Work directly with company leadership and have a measurable impact on member growth and business performance.
- Collaborate with talented teammates across marketing, sales, operations, technology, and revenue operations.
- Competitive compensation, equity opportunity, comprehensive benefits, and generous PTO.
- Remote work environment with a preference for candidates located in the San Diego area.
Compensation
The expected base salary range for this role is $110,000 to $125,000, plus participation in Sundae's performance-based bonus program.