Role Specific Job Duties:
Strategic Positioning & Revenue Optimization
- Pipeline & Win-Rate Acceleration: Analyze market performance to deliver actionable recommendations for increasing EMEA engagement, conversion rates, and win rates. Own the development of EMEA-specific launches and modify global programs to meet the needs of the region.
- Persona & ICP Refinement: Adapt and refine Ideal Customer Profiles (ICPs) and buyer personas to reflect regional market dynamics, pain points, and buyer behaviors in EMEA.
- Localization & Enablement: Tailor core product messaging, GTM enablement collateral, and campaign assets to resonate with local EMEA audiences and industries; where appropriate, develop and lead training to enable the local team on the dynamics specific to this market to accelerate net new bookings and expansion efforts.
Regional Go-To-Market & Growth Ownership
- End-to-End EMEA GTM Strategy: Lead the localization, execution, and continuous optimization of GTM initiatives tailored to regional nuances across EMEA.
- Cross-Functional Alignment: Work hand-in-hand with EMEA Sales Leadership, RevOps, Customer Success, and Global HQ Marketing to align strategies, remove regional growth friction, and hit pipeline and retention targets.
- Customer Lifecycle & Expansion: Partner with account teams to drive product utilization, upsell/cross-sell opportunities, and customer advocacy programs across the region.
Core Tactics & Execution
- Market Research & Competitive Intelligence: Conduct deep-dive market research to identify regional trends, local market nuances, and competitive threats. Actively monitor these trends to determine when to accelerate, decelerate, or pivot, while assessing whether developments are EMEA-specific or global challenges.
- Pricing & Packaging Recommendations: Provide localized market feedback on pricing models and packaging strategies to optimize win rates and average deal sizes in EMEA.
- Strategic Partnerships: Collaborate with business development and regional partners to amplify distribution channels and co-marketing initiatives.
Required Skills / Experience:
- Experience: 5+ years of B2B SaaS and Martech experience, with a proven track record of driving regional GTM strategy in the EMEA region.
- GTM & RevOps Alignment: Strong history of partnering directly with enterprise GTM teams, RevOps, and HQ organizations to build GTM playbooks and enablement materials that convert.
- Global Growth Hacker Mindset: Experience working in a fast-paced, scale-up US-headquartered tech company and leveraging AI and automations to support rapid expansion into international markets.
- Strategic & Analytical Curiosity: Demonstrated ability to evaluate pipeline data, win/loss insights, and market trends to adjust market strategy.
- Industry and Market Knowledge: Deep understanding of the localized EMEA Martech ecosystem, including regional compliance, cultural buying preferences, and localization needs.
- Tactical Versatility: Comfortable switching between high-level strategy (pricing/packaging models, ICP shifts) and tactical execution (content creation, partner alignment, pitch decks).
- Communication Skills: Exceptional written, verbal, and presentation skills with an ability to influence cross-functional stakeholders at all levels.
SheerID is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We celebrate diversity and are committed to creating an inclusive environment for all candidates and employees. SheerID believes that diversity and inclusion is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
Please be aware that any communication related to this job posting will only come from email addresses ending in @sheerid.com. We strongly advise against engaging with any outreach from other sources, as they may be fraudulent.
To ensure your safety, please note that we will never:
- Provide screening questions via email
- Extend a job offer without a formal interview process
- Request any personal information (such as Social Security numbers, banking details, etc.) through email or messaging platforms
If you receive any unsolicited requests or suspect fraudulent activity, please report it immediately. Your safety and privacy are of the utmost importance to us. Thank you for your attention and caution.
Location: London-Based Hybrid Role - This position is required to come into our UK office at least 2 business days a week. Our office is located near the Waterloo station.
We are looking for a strategic, results-driven Senior Growth Manager to lead our Go-To-Market (GTM) strategy across the EMEA region.
In this role, you will hold end-to-end ownership for the creation, activation, and adoption of SheerID’s products and services in EMEA. Serving as the primary connective tissue between HQ Marketing, GTM Leadership, and RevOps, you will drive initiatives that accelerate revenue growth, boost end-user adoption, and fuel expansion and customer advocacy motions across European markets.