Who Are We?
We’re a proud, family-owned New Zealand fashion retailer with over 40 stores across New Zealand and Melbourne, Australia. Our iconic brands Merchant 1948, Mi Piaci, Deuce, and Goodsole are known for delivering exceptional experiences to both our customers and our team. At the heart of what we do is our people. We offer supportive leadership and recognition for great performance, all within a team that values innovation, collaboration, and excellence.
The Role
We're looking for a permanent full-time creative, commercially minded and social-media-savvy Content Creator Specialist to join our Marketing team! This is a brand-new role where you'll have the opportunity to build and own our creator and influencer programmes across our portfolio of brands, with a particular focus on Merchant 1948 and Mi Piaci.
This is a hands-on role that combines creativity, relationship building and commercial thinking. You'll own the creator pipeline, product gifting, influencer partnerships, content usage rights and paid influencer activity, ensuring the content we create doesn't just look great but delivers real results for our business.
Key Responsibilities
Creator Strategy & Partnerships
- Develop and own creator strategies across our brands, identifying and connecting with creators who align with each brand's identity, audience and values.
- Build and maintain a strong pipeline of creators across TikTok, Instagram, YouTube and emerging platforms.
- Identify new talent and stay ahead of social trends, content formats and emerging creators.
- Build genuine, long-term relationships with creators, influencers and brand ambassadors.
Content Creation & Product Gifting
- Own our creator seeding and gifting programmes, coordinating product selection, dispatch, tracking and follow-ups.
- Develop simple and engaging content briefs that give creators direction while allowing their creativity to shine.
- Review creator content to ensure it aligns with our brand guidelines, quality expectations and disclosure requirements.
- Work closely with our Merchandise team to ensure the right products are reaching the right creators at the right time.
Influencer Campaigns & Paid Partnerships
- Plan and manage paid influencer campaigns, from talent selection and negotiations through to briefing, approvals and delivery.
- Negotiate creator rates, deliverables, usage rights and partnership agreements.
- Identify high-performing creator content and explore opportunities to amplify it through paid media.
- Manage content licensing, whitelisting and partnership advertising opportunities.
- Monitor campaign performance and ensure our influencer investment is delivering value.
Ambassador & Affilicate Programmes
- Develop and launch an ambassador programme to build stronger, ongoing relationships with our most valuable creators.
- Establish affiliate partnerships, including creator discount codes, commission structures and performance tracking.
- Identify opportunities to turn successful one-off collaborations into longer-term brand partnerships.
Performance & Reporting
- Monitor and report on creator activity, content volume, engagement, reach and attributable revenue.
- Track gifting activity, creator relationships, campaign results and content usage rights.
- Use performance insights to identify what's working, what's not and where we should invest next.
- Keep up to date with platform changes, competitor activity and the latest developments in the creator economy.
About You
- Around 3 years' experience in social media, influencer marketing, creator partnerships, content production or a related field.
- A strong understanding of TikTok and Instagram, including current trends, formats and what drives engagement.
- A great eye for content and the ability to recognise what will capture attention and connect with an audience.
- Excellent communication and relationship-building skills, with the confidence to engage and negotiate with creators and influencers.
- Strong organisational skills and the ability to manage multiple creators, campaigns and deadlines simultaneously.
- A commercially minded approach, with the ability to interpret performance data and translate insights into action.
- A proactive, self-starting attitude and the confidence to take ownership of a new function.
What's in it for you?
- A free pair of shoes every season
- Generous discounts across all Overland brands
- Central location with free parking and close proximity to public transport
- A hybrid working model to balance work and life
- Referral bonuses when you bring great people onboard
- Regular office & team events
- Supportive, down-to-earth leadership
- Access to EAP for extra support
- A brand with real history - and exciting things ahead!