Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
Senior Art Director (Design)
As Senior Art Director (Design), you’ll lead the visual design of a new team whose job is to prove B2B content can be as entertaining as consumer content. You’ll set the look and feel of the brand’s social content, from bold, pun-led key visuals to clean, easy-to-follow LinkedIn carousels and playbooks, and lead the design work so every piece lands on platform, on brand and on time. You’ll work closely with the Creative Lead, Art Director (Motion & Video), Senior Designer and Project Manager, and present work to senior client stakeholders.
Role:
- Lead art direction and design for the team’s social-first output, including always-on series, campaigns, festive moments and event coverage.
- Bring the brand’s witty voice to life through bold visual ideas, typography, layout and visual puns, balancing entertaining content on Instagram with credible thought leadership on LinkedIn.
- Create and own the visual style, design systems and templates for recurring formats (for example series covers, carousels, playbooks and tips formats).
- Mentor and guide the Senior Designer and freelance designers, giving clear direction and feedback to raise the quality of design work.
- Present concepts and design work to senior client stakeholders and partner closely with client marketing teams across markets.
- Oversee design craft end to end, including key visuals, social posts, carousels, LinkedIn documents, thumbnails and event assets.
- Work with the Creative Lead and Art Director (Motion & Video) so static, motion and video assets share one consistent visual language.
- Make sure assets are adapted for different platforms, formats and markets while staying consistent with the client’s brand guidelines.
- Use performance insights and social trends to refine visual approaches and formats.
- Work with the Project Manager to balance creative ambition with timelines, budgets and resources.
You:
- BA/BS degree or equivalent experience.
- 8+ years of art direction or design experience in a creative, social or digital agency, including leading designers.
- Outstanding portfolio of social-first design work (static, carousel and campaign key visuals), ideally for B2B or technology brands.
- Proven experience creating visual identities, templates or design systems for recurring social formats.
- Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma; working knowledge of After Effects or other motion tools is a plus.
- Interest in marketing, advertising and technology, and the ability to make these topics visually engaging.
- Strong understanding of social media platforms, design trends and best practices, especially across Asian markets.
- Confident presenting work to and taking feedback from senior stakeholders, and comfortable with AI-powered design tools.
- Exceptional verbal and written English communication and presentation skills.
Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.