ROLE OVERVIEW
We are looking for a results-driven Sales Representative: Hybrid to manage and grow customer relationships across the On Trade, Off Trade and Informal Market channels within the Garden Route territory. The role covers locations ranging from Groot-Brakrivier and Riversdale to Oudtshoorn and surrounding areas. The successful candidate will be responsible for driving sales growth, achieving volume and profitability targets, securing new business opportunities, and ensuring excellent brand visibility and execution across customer outlets. The role requires strong commercial acumen, excellent relationship building skills and a hands on approach to sales execution and customer service.
Ideally, the successful candidate should be based in the Mossel Bay or Hartenbos area to ensure effective coverage of the territory.
KEY RESPONSIBILITIES
Sales & Commercial Performance
- Achieve monthly, quarterly, and annual volume, value, and profitability targets
- Identify growth opportunities across On Trade, Off Trade, and Informal Market channels
- Sell company brands in line with brand requirements to achieve sales volume and profit margin targets
- Manage and grow a portfolio of customers within the assigned territory
- Identify and secure new business opportunities to expand distribution and market penetration
Customer Relationship Management
- Build and maintain strong relationships with outlet owners, beverage managers, key influencers, tavern owners, wholesalers, retailers, and other trade partners
- Call on customers according to agreed calling schedules
- Deliver exceptional customer service and actively seek opportunities to add value to customer businesses
- Collaborate effectively with internal stakeholders to achieve business objectives
Brand Visibility & Execution Excellence
- Deliver and maintain minimum execution standards across all customer channels
- Ensure optimal product availability and brand visibility in all outlets
- Manage merchandising activities, promotional displays, and point-of-sale material implementation
- Execute promotions, tastings, activations, and events according to company standards
- Ensure promotional objectives are executed effectively
Administration & Reporting
- Maintain accurate customer master data, call reports, and activity tracking
- Provide regular feedback on account performance, market trends, competitor activity, and sales opportunities
- Ensure all sales administration is completed accurately and within required timelines
SKILLS & ATTRIBUTES
- Strong relationship building and networking skills
- Excellent communication and presentation skills
- Fluency in Afrikaans is essential
- Should demonstrate initiative and be results-driven with strong commercial acumen
- Ability to influence and negotiate
- Highly organised and attention to detail
- Demonstrate initiative and ownership
- Willingness to work evenings and weekends as required
QUALIFICATIONS & EXPERIENCE
- Matric or Grade 12 equivalent
- Diploma or Degree in Sales, Marketing, Hospitality or related field
- WSET accreditation is advantageous
- Must have a valid Code 8 driver’s license
- Minimum of 3 years of experience as a Sales Representative within an FMCG, beverage, hospitality, or liquor environment
- Proven track record in customer relationship management and account development
REPORTING TO: Sales Manager: Southern Cape