The Event Manager owns the end-to-end delivery of Adverity's sponsored, third-party, and owned events from point of contract to final report. Working under the Senior PM, who oversees the full portfolio, this role is responsible for running the day-to-day execution of in-person and virtual events across DACH, the UK, North America, and Canada. The Event Manager is a self-sufficient, hands-on operator who brings structure, persuasion, and creative problem-solving to keep complex event schedules on track and on budget, ensuring every event feeds the pipeline and aligns with wider marketing campaigns.
Salary Range (£55,000 - £63,000)
Key responsibilities
- Own the end-to-end execution of sponsored, third-party, and owned events (in-person and virtual) from contract to post-event reporting, with a focus on continuous improvement
- Manage vendors, bookings, and event logistics to ensure seamless delivery
- Coordinate event content, promotion, and live execution alongside marketing and other internal units to maintain a unified campaign approach and deliver against shared targets
- Manage internal and external stakeholders, including customers, while briefing and coordinating the wider event team
- Track event spend against allocated budgets, flagging potential risks early to ensure financial compliance and accurate ROI tracking
- Support post-event performance reporting by ensuring appropriate lead capture and follow-up processes are in place
Required Experience
- Previous demonstrable experience running B2B events at manager level
- Demonstrable track record planning and executing sponsored and hosted events end-to-end (both in-person and virtual) autonomously
- Strong project management skills with the ability to stay organised when priorities shift
- Experience tracking event budgets and spend, and reporting upwards
- Proficiency with project management, CRM, webinar, and AI tooling (Asana, HubSpot, Zoom Webinars, and Claude, or similar)
- Strong relationship-building, collaboration, and negotiation skills across teams, seniorities, and viewpoints
- Solid grasp of the wider marketing discipline and how events fit into broader campaign strategy