About the Role
We are seeking an energetic, hands-on Healthcare Community Outreach & Enrollment Sales Director to operate as the frontline "General Manager" of our local healthcare growth, patient navigation, and participant enrollment engine. In this role, you will lead from the front, overseeing an agile field team dedicated to grassroots health education, patient advocacy, in-home consultations, and community-based enrollment in specialized healthcare programs.
This is not a detached, corporate B2B sales desk role. We are looking for an empathetic, operationally sound healthcare sales leader who thrives in direct-to-consumer (B2C) grassroots outreach, understands how to build patient pipelines from scratch, and takes end-to-end ownership of census growth, clinical coordination handoffs, and community health engagement.
Key Responsibilities
Frontline Leadership & Enrollment Team Management
- Serve as the site General Manager for all local healthcare outreach, intake, and enrollment operations, directly managing, coaching, and mentoring a team of field Enrollment Specialists, Community Health Navigators, and Outreach Coordinators.
- Conduct regular field rides, observe direct-to-consumer and in-home family healthcare consultations, and provide weekly 1-on-1 coaching to ensure the team consistently meets ethical enrollment and census targets.
- Champion an accountability-driven, mission-first culture centered on patient advocacy, health equity, and exceptional family service.
Grassroots Outreach & Healthcare Referral Channel Development
- Build and execute localized field campaigns to generate prospective patient inquiries directly through faith-based organizations, community centers, cultural associations, food pantries, and neighborhood health events.
- Cultivate and expand trusted clinical and social referral networks across Federally Qualified Health Centers (FQHCs), discharge planners, social workers, senior living facilities, and local primary care practices.
- Lead community health education initiatives, conducting informational family workshops, benefits navigation sessions, and neighborhood wellness presentations.
Intake, Eligibility Verification & Enrollment Conversion
- Oversee the end-to-end participant journey—from initial inquiry and home visit scheduling to Medicaid/Medicare eligibility screening, program assessment, and final enrollment submission.
- Continually optimize intake workflows to shorten time-to-enrollment, reduce family drop-off, and establish a frictionless transition to clinical care teams.
- Ensure strict adherence to state and federal healthcare regulations, CMS guidelines, HIPAA privacy standards, and program-specific compliance requirements.
Operational, CRM & Census Leadership
- Drive daily enrollment performance and pipeline velocity using CRM systems (e.g., Salesforce), tracking field interactions, in-home visits, eligibility verifications, and completed enrollments.
- Deliver reliable monthly census forecasts, manage localized departmental budgets, and collaborate closely with clinical directors, site medical staff, and care managers to guarantee seamless onboarding for every new participant.
Candidate Qualifications
Must-Haves
- Direct Sales & Enrollment Leadership: Minimum of 3–5+ years directly managing, hiring, and coaching quota-carrying frontline sales representatives, enrollment specialists, or community outreach staff.
- Direct-to-Consumer (B2C) Healthcare Enrollment Success: Proven track record in high-touch, consultative consumer enrollment, patient acquisition, or localized community-level business development (not purely institutional B2B enterprise sales).
- Grassroots Prospecting Capability: Demonstrated ability to drive participant growth from the ground up through neighborhood engagement and local relationship-building, rather than relying exclusively on inbound digital leads.
- Hands-On General Manager Orientation: Willingness to be active in the field, navigate complex family dynamics during home visits, resolve enrollment bottlenecks, and lead daily execution by example.
Preferred Background
- Prior leadership experience in value-based healthcare, PACE (Program of All-Inclusive Care for the Elderly), Medicare Advantage, Medicaid/Dual-Eligible programs, senior living, home health, or community health center environments.
- Working knowledge of state and federal healthcare enrollment guidelines, benefit eligibility processes, and patient privacy compliance (HIPAA).
- Demonstrated proficiency using Salesforce or similar healthcare CRM platforms to monitor pipeline stages, conversion rates, and field productivity metrics.
- Bachelor’s degree in Healthcare Administration, Public Health, Business Administration, Marketing, or a related field; equivalent operational leadership experience in lieu of degree is welcomed.
What We Offer
- Comprehensive health coverage (Medical, Dental, and Vision)
- Generous paid time off program, including vacation, company-observed holidays, and paid sick leave
- Performance-driven bonus structure tied directly to local census growth and quality enrollment milestones (monthly and quarterly)
- Clear internal advancement pathways and executive leadership development within a rapidly expanding organization
- The opportunity to make a measurable, daily impact on health outcomes for vulnerable community members and their families
How to Apply
To apply or learn more, please email your resume to [email protected] or schedule an introductory call directly on our calendar: https://calendly.com/seasoned-recruitment/telephone-screening
Requirements
Must-Haves
- Recent Direct Sales Management Experience: Minimum of 3–5+ years directly managing, hiring, and evaluating frontline sales or enrollment personnel (managing quota-carrying field staff, coordinators, or specialists).
- Proven B2C / Consumer Sales Success: Demonstrated background in high-touch, direct-to-consumer sales, enrollment, or localized business-to-small-business (B2SMB) business development—not purely enterprise or institutional B2B.
- Grassroots Prospecting Track Record: Demonstrated ability to build grassroots demand from the ground up rather than relying solely on inbound digital marketing or pre-set corporate leads.
- Hands-On General Manager Mindset: Ready to jump into the field, handle complex family consultations when needed, and lead daily team execution.
Benefits
What We Offer
- Comprehensive health coverage (Medical, Dental, and Vision)
- Generous paid time off program, including vacation, company-observed holidays, and sick days
- Performance-driven bonus structure tied directly to local growth achievements
- Clear internal advancement pathways and leadership development
- The opportunity to make a tangible, daily difference in the lives of vulnerable community members and their families