About Bask Health
Bask Health is a software platform that enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses.
Our platform brings together patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.
We're an entrepreneurial, product-focused team that values ownership, technical excellence, and building software that solves real problems. Our teams work closely across product, engineering, customer success, sales, and company leadership to bring new capabilities to market and continuously improve the platform.
At Bask, product marketing plays an important role in connecting what we build with the businesses that use it. We value clear communication, a strong understanding of our customers, and the ability to turn complex product capabilities into practical value.
About the Role
We're looking for a Senior Product Marketing Manager, Monetization to lead product positioning, messaging, and go-to-market strategy for Bask Health's monetization-related products and commercial offerings.
Bask Health enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses. Our platform connects patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.
As a Senior Product Marketing Manager, you'll help customers understand the value of Bask Health's software offerings, subscription capabilities, pricing structures, and product packages.
You'll work closely with product managers, revenue operations, finance, sales, customer success, growth marketing, and company leadership to develop clear messaging around how customers purchase, adopt, and expand their use of the platform.
This role requires someone who understands B2B SaaS monetization and can communicate pricing and packaging decisions in a way that supports both customer understanding and business growth.
You'll develop positioning for commercial offerings, subscription products, platform packages, and monetization-related capabilities.
You'll help explain the differences between available product offerings and ensure customers understand which capabilities are included in each option.
You'll support the communication of pricing and packaging changes, working with the teams responsible for determining and approving commercial terms.
A major part of this role will involve translating monetization strategy into customer-facing messaging that is accurate, straightforward, and aligned with product value.
You'll conduct customer research to understand purchasing motivations, willingness to pay, perceived value, and the factors that influence subscription and expansion decisions.
You'll use those insights to recommend improvements to product positioning, packaging narratives, and commercial messaging.
You'll collaborate with product teams to understand upcoming monetization-related features, including subscription management, billing experiences, and other capabilities that support how businesses generate and manage revenue.
You'll partner with revenue operations and finance stakeholders to ensure messaging accurately reflects approved pricing structures and commercial policies.
You'll work with sales teams to understand pricing objections, customer questions, and competitive comparisons that arise during the buying process.
You'll develop sales enablement materials, pricing explanations, product comparison guides, and customer-facing resources that make commercial offerings easier to understand.
You'll also partner with customer success teams to develop messaging for upgrades, feature adoption, and expansion opportunities.
You'll support go-to-market planning for new product packages, monetization features, and approved changes to commercial offerings.
You'll research competing SaaS platforms to understand how they communicate pricing, packaging, subscriptions, and product value.
You'll help establish consistent terminology across product pages, sales materials, customer communications, and other relevant touchpoints.
You'll measure the effectiveness of monetization-focused product marketing initiatives through customer feedback, conversion trends, adoption metrics, and expansion-related performance indicators.
We're looking for someone who combines strategic product marketing experience with strong commercial judgment, analytical thinking, and the ability to turn complex pricing and packaging concepts into clear customer communications.
What You'll Do
- Own product marketing strategy for Bask Health's monetization-related capabilities and commercial offerings.
- Develop positioning and messaging for SaaS pricing and packaging.
- Create clear value propositions for different product offerings and customer segments.
- Translate commercial product functionality into understandable customer benefits.
- Develop messaging frameworks for subscription and monetization capabilities.
- Support go-to-market strategies for new product packages and approved commercial offerings.
- Partner with product managers to understand monetization-related roadmaps.
- Collaborate with revenue operations on commercial messaging and packaging communication.
- Work with finance stakeholders to validate approved pricing information.
- Support positioning for billing, subscriptions, and related platform functionality.
- Develop messaging for upgrades, expansion opportunities, and additional product capabilities.
- Conduct customer research to understand purchasing motivations and perceived value.
- Analyze customer feedback related to pricing and packaging clarity.
- Research competitor pricing models, packaging approaches, and commercial positioning.
- Develop competitive differentiation materials for sales teams.
- Create pricing explanation guides and product comparison resources.
- Build sales enablement materials addressing common commercial objections.
- Partner with sales teams to improve product value conversations.
- Collaborate with customer success teams on upgrade and expansion messaging.
- Develop customer education materials for subscription and billing-related features.
- Support website and landing page messaging for commercial offerings.
- Work with growth marketing teams on relevant acquisition and conversion initiatives.
- Help communicate approved changes to product packaging and commercial offerings.
- Coordinate launch communications for monetization-related product releases.
- Identify opportunities to simplify customer understanding of available offerings.
- Define launch and messaging performance metrics with relevant stakeholders.
- Analyze conversion, adoption, and expansion trends to inform messaging improvements.
- Present monetization-focused product marketing strategies and recommendations to leadership.
Requirements
- 5+ years of professional product marketing experience, preferably within B2B SaaS, subscription software, or technology companies.
- Demonstrated experience developing product positioning and messaging.
- Experience supporting SaaS pricing, packaging, or monetization initiatives.
- Proven ability to lead go-to-market strategies and product launches.
- Strong understanding of SaaS business models and subscription-based products.
- Familiarity with pricing and packaging concepts.
- Ability to communicate complex commercial offerings clearly.
- Experience developing differentiated product value propositions.
- Strong understanding of customer acquisition and expansion journeys.
- Experience conducting customer, market, and competitive research.
- Ability to analyze customer feedback and purchasing motivations.
- Experience creating sales enablement and commercial product materials.
- Strong written communication and storytelling skills.
- Experience collaborating with product managers and technical stakeholders.
- Ability to work effectively with revenue operations and finance teams.
- Experience partnering with sales and customer success teams.
- Strong analytical and strategic thinking skills.
- Familiarity with product marketing performance metrics.
- Ability to interpret conversion, adoption, and expansion trends.
- Experience managing multiple cross-functional initiatives.
- Excellent presentation and stakeholder communication abilities.
- Strong organizational and project management skills.
- Ability to work independently and take ownership of deliverables.
- Strong attention to detail when communicating pricing and commercial terms.
- Comfortable working in a product-focused, rapidly evolving software environment.
Nice to Have
- Product marketing experience at a subscription-based SaaS company.
- Experience marketing billing or subscription management software.
- Familiarity with Stripe Billing or similar subscription infrastructure.
- Understanding of SaaS pricing and packaging research.
- Experience supporting pricing experiments or packaging changes.
- Familiarity with value-based pricing concepts.
- Experience developing product tier comparisons and upgrade messaging.
- Understanding of product-led growth strategies.
- Experience supporting free trial or self-service conversion initiatives.
- Familiarity with SaaS revenue metrics such as MRR, ARR, ARPU, and expansion revenue.
- Experience working with revenue operations teams.
- Understanding of customer lifecycle marketing.
- Experience supporting upsell and cross-sell initiatives.
- Familiarity with e-commerce or merchant enablement platforms.
- Experience marketing software to entrepreneurs or small businesses.
- Understanding of direct-to-consumer business models.
- Experience positioning white-label SaaS products.
- Familiarity with telehealth technology or healthcare commerce.
- Experience conducting competitive pricing and packaging research.
- Experience developing product marketing processes in a growing technology company.