Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.
We’re filling this role for an innovative health and wellness technology startup building an AI-powered nutrition platform that combines personalized health insights with tailored meal recommendations and restaurant ordering to make healthy eating more accessible and convenient.
Role Overview
We're looking for a Chief Product Officer to own the company's consumer app end to end. The app must succeed on two fronts: as a standalone subscription product that competes with the best nutrition apps on the market, and as the ordering and tracking platform for the company's restaurant operations. The goal is to make each experience best-in-class independently and even more powerful together.
You'll lead engineering and design teams, own the product roadmap, and ship quickly against business priorities while continuously improving based on data and user feedback. You'll work directly with the founding team and partner closely with marketing and operations.
Core Responsibilities
Product Strategy & Roadmap
Own the full product lifecycle, from vision and discovery through build, launch, and iteration.
Be a daily power user of the app and talk to users every week, developing firsthand knowledge of where it delights and where it falls short.
Understand the competitive landscape, from nutrition and macro tracking apps to leading restaurant ordering experiences, and use those insights to sharpen the product's competitive advantage.
Balance the roadmap between the standalone subscription app and the restaurant ordering experience, making clear, data-backed decisions on where to invest.
Define how the app serves users without access to participating restaurant locations while creating additional value for those who can order meals directly.
Own the AI coaching experience and personalization model, including conversational and photo logging, adaptive plans, and wearable and lab integrations.
Own the subscription funnel from onboarding through trial-to-paid conversion and retention.
Own the product analytics stack and run a consistent cadence of experiments, combining behavioral data with direct user feedback to inform roadmap decisions.
Prioritize new features, core UX improvements, and technical debt, making clear decisions about what not to build.
Set product OKRs tied to activation, subscription conversion, retention, order frequency, and lifetime value (LTV).
Execution & Team Leadership
Lead engineering and design teams day to day, providing clear specifications and direction to support efficient execution.
Maintain a fast release cadence with focused scope and rapid iteration.
Hire, develop, and grow the product and design teams as the company scales.
Partner with marketing on product launches and lifecycle initiatives, and with operations to ensure the app experience aligns with restaurant capabilities.
Users & Market
Maintain a deep understanding of the nutrition and macro tracking landscape, as well as leading restaurant ordering experiences.
Engage directly with users every week to gather feedback, identify opportunities, and continuously improve the product experience.
What We're Looking For
5–8+ years of product management experience, including at least 2 years leading product at an early-stage startup or within a small, autonomous team.
Personal passion for health, wellness, and fitness. Experience using macro tracking apps is a strong plus.
Deeply data-driven, with hands-on experience using behavioral analytics platforms.
Proven track record of shipping consumer mobile products that improved retention, engagement, or revenue.
Experience growing a consumer subscription app, with a strong understanding of conversion and retention metrics.
Experience shipping AI- or LLM-powered product features, with sound judgment about where these technologies create meaningful value for users.
Daily use of AI tools for research, specifications, prototyping, and data analysis, with the ability to build workflows that help small teams move faster.
Strong prioritization skills across competing business priorities, with experience allocating limited engineering resources to maximize impact.
Experience with health data integrations (Apple Health, Oura, WHOOP, CGMs) or ML-driven personalization is a plus.
Experience with commerce or ordering flows is a plus.
Technical fluency sufficient to earn engineering's trust, including an understanding of architecture tradeoffs, APIs, and mobile release cycles.
Strong product taste and design instincts.
Comfort operating in ambiguity, with a bias toward shipping and iteration over excessive planning.
A founder-level ownership mentality and the ambition to define and build a category-leading product.
Why Join
Build a category-defining consumer product from the ground up.
Have a direct impact on company direction and growth.
Collaborate closely with the founding team.
Receive competitive compensation and meaningful equity.
Help build a product that empowers people to eat better, feel better, and reach their health goals every day.