As the Brand & Digital Marketing Manager, you will lead the North America Seeds Brand & Digital Marketing organization, setting portfolio strategy and converting business priorities into integrated, measurable customer and channel experiences.
Accountabilities
- Set and lead the integrated brand and digital marketing strategy for the North America Seeds portfolio, translating commercial, customer, and route-to-market priorities into annual and multi-year plans that strengthen brand equity and drive business growth.
- Lead integrated marketing and commercialization across brands, products, traits, and innovation platforms, delivering differentiated customer experiences and full-funnel campaigns across digital, media, social, search, CRM, events, and sales enablement channels.
- Advance digital marketing and customer experience capabilities, including web strategy, CRM and marketing automation, lead generation and management, analytics, search optimization, and emerging AI-enabled approaches to improve customer engagement and discoverability.
- Drive data-informed marketing investment and performance, establishing meaningful KPIs, customer and brand insights, ROI measurement, portfolio priorities, and resource allocation while maintaining disciplined financial stewardship.
- Lead cross-functional and external partnerships across Commercial Excellence, Sales, Product, R&D, Digital/IT, Operations, agencies, and vendors to deliver high-quality programs, customer experiences, and commercialization initiatives with appropriate governance and compliance.
- Build and lead a high-performing marketing organization, developing talent, clarifying roles and accountability, strengthening operating rhythms, and creating scalable processes that enable innovation, collaboration, and consistent execution.
- Bachelor’s degree in Agriculture, Business, Marketing, Communications, or a related field, or equivalent relevant experience.
- 10+ years of progressive experience in marketing, communications, brand, digital, or agency environments, including leadership of complex portfolios and cross-functional programs.
- Demonstrated people leadership experience, including building, coaching, developing, and leading high-performing teams.
- Strong strategic marketing expertise across brand strategy, integrated marketing, customer experience, digital channels, CRM, content, media, and marketing automation.
- Proven ability to use customer insights, research, data, and performance metrics to shape strategy, optimize investments, and deliver measurable business outcomes.
- Strong commercial and program leadership capabilities, with experience managing significant budgets, agency or external partnerships, competing priorities, and senior cross-functional stakeholders.
Preferred Requirements
- Experience within U.S. agriculture or row-crop markets, with an understanding of farmer/customer journeys, dealer or Seed Advisor channels, and agricultural marketplace dynamics.
- Experience with Salesforce, Marketing Cloud, CRM platforms, web analytics, search, paid media, lead management, and emerging AI-enabled marketing capabilities.
- Experience leading large-scale integrated campaigns, national customer programs, events, or marketing transformation initiatives across multiple brands and channels.
- Working knowledge of advertising and claims compliance, privacy, trademarks, legal review, procurement, and financial controls.
What We Offer:
- A culture that celebrates belonging and collaboration, promotes professional development and strives for a work-life balance that supports the team members. Offers flexible work options to support your work and personal needs.
- Full Benefit Package (Medical, Dental & Vision) that starts your first day.
- 401k plan with company match, Profit Sharing & Retirement Savings Contribution.
- Paid Vacation, Paid Holidays, Maternity and Paternity Leave, Education Assistance, Wellness Programs, Corporate Discounts, among other benefits.
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Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.
WL: 6B
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