Job Description: 岗位职责 1. 跟进数字媒体营销全链路：策略制定、预算拆分、投放计划与执行落地（覆盖OTT/OTV、PDB程序化投放、微信、抖音、小红书、微博竞价投放等）。 2. 运营竞价投放账户（人群、出价、预算优化）；统筹媒介排期、监播、第三方监测对接、数据核对与复盘。 3. 跟进落地执行全流程：MR物料对齐、日常投放安排、执行监督、效果评估与每日风险把控。 4. 协助制定媒介策略与投放目标，评估媒介机会，发掘创新渠道；输出标准化复盘报告，支撑业务决策。 5. 维护媒体与监测服务商关系，资源比价等对接沟通；多项目并行管理。任职要求 1. 3年以上媒介投放经验（4A广告代理公司优先），有数字媒介操盘经验，熟悉OTT/OTV、PDB程序化投放，了解微信、抖音、小红书、微博竞价投放。 2. 具备竞价投放实操能力，能精准看数、控投入、控风险，完成人群/出价优化；熟悉第三方监测逻辑与数据解读。 3. 能制定并执行数字广告投放计划，对分市场/城市媒介分析有了解。 4. 有媒介整合营销经验，能做细致执行与系统操作，具备日常投放执行的统筹与物料对接能力。 5. 对数字敏感、逻辑清晰。工作认真负责、冷静沉稳、细心，善于学习、适应力强，重视团队协作；基本英语读写能力。 Location: Guangzhou Brand: Carat Time Type: Full time Contract Type: Fixed Term Contract (Fixed Term) Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work

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