Are you ready to define how US customers discover, evaluate, and trust our medicines across an AI-influenced, always-on landscape? Can you turn complex business priorities into connected channel strategies that deliver measurable impact for patients and the business? In this role, you will look across the full channel ecosystem and shape how channels and emerging AI-enabled discovery environments work together. You will set direction and standards that help teams move from isolated channel choices to orchestrated, customer-journey-driven decisions that improve engagement with healthcare professionals and consumers. Partnering across commercial, brand, customer experience, analytics, and functional teams, you will build scalable frameworks, guide investment decisions, and raise channel maturity across the US market. Your work will enable faster, smarter execution—grounded in data, enabled by technology, and focused on getting life-changing medicines to people who need them. Accountabilities: Lead integrated channel strategy in partnership with the US market, creating frameworks and recommendations that connect paid, owned, earned, and emerging digital channels in support of business objectives. Cross-Functional Alignment: Partner with US business stakeholders, brand teams, media, web, content, and medical partners to align channel strategy with portfolio and brand priorities. Digital Presence Evolution: Provide strategic guidance on how our digital presence should evolve with changing customer behavior, AI-powered discovery, search trends, and the increasing importance of trusted, well-structured, authoritative content. Frameworks and Governance: Develop strategy frameworks and governance principles to improve consistency, quality, and scalability of decision-making across brands with varying digital maturity. Measurement and KPIs: Define measurement frameworks and KPIs with analytics teams to assess the impact of integrated channel strategy and enable data-driven optimization. Innovation and Experimentation: Identify opportunities across media models, digital experiences, content distribution, personalization, and AI-enabled engagement capabilities. Capability Building: Drive knowledge sharing and coach teams by promoting best practices and raising channel strategy maturity across the US organization. Essential Skills/Experience: Bachelor's Degree 10 years of experience required Significant experience in channel strategy, omnichannel strategy, paid media, web, CRM, digital customer engagement, or related disciplines. Proven success leading cross-functional strategic programs in a complex, matrixed organization. Strong understanding of how channels work together across the customer journey, including experience spanning media strategy, web strategy, search, content ecosystems, CRM, and digital customer engagement. Demonstrated experience translating complex business and customer needs into clear, integrated strategic recommendations. Strong background in measurement and performance evaluation, including KPI development, optimization approaches, and use of data to guide decisions. Excellent stakeholder management, communication, and facilitation skills, with the ability to influence senior leaders and align diverse partners. Experience working effectively across teams with different levels of digital sophistication, organizational maturity, and business priorities. Desirable Skills/Experience: Experience in a regulated industry, preferably healthcare, life sciences, or pharmaceuticals. Understanding of US healthcare marketing, including channel considerations for HCP and patient engagement within a compliant and highly regulated environment. Understanding of AI-enabled discovery, evolving search behaviors, and how authoritative content and digital signals influence visibility and trust. Familiarity with integrated planning across paid, owned, and earned channels. Experience working with agencies, analytics partners, and cross-functional commercial teams in large multinational or enterprise environments. Knowledge of tools and approaches used in digital analytics, media measurement, web performance, dashboarding, and strategic planning. Experience building frameworks, playbooks, or governance models that support enterprise or market adoption. When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world. Why AstraZeneca: Join a company where science meets technology to accelerate access to life-changing medicines. Here, you will harness data, AI, and modern channels to improve how clinicians and patients discover trusted information, while collaborating with experts across brands, analytics, medical, legal, and digital to scale what works quickly. Leaders actively invest in digital capabilities, and we value kindness alongside ambition—giving you the support to experiment, learn fast, and turn bold strategies into tangible market impact at national scale. Call to Action: Lead the next chapter of integrated channel strategy in the US and shape how millions connect with our medicines—take the step and apply today! The annual base pay for this position ranges from US $193,898 & $290,847. Our positions offer eligibility for various incentives—an opportunity to receive short-term incentive bonuses, equity-based awards for salaried roles and commissions for sales roles. Benefits offered include qualified retirement programs, paid time off (i.e., vacation, holiday, and leaves), as well as health, dental, and vision coverage in accordance with the terms of the applicable plans. Date Posted 11-Nov-2026 Closing Date 26-Nov-2026 Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form. AstraZeneca is a global, science-led, patient-focused biopharmaceutical company. We focus on discovering, developing and commercialising prescription medicines for some of the world’s most serious diseases. But we are more than one of the world’s leading pharmaceutical companies. At AstraZeneca, we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science, challenge convention and unleash your entrepreneurial spirit. To embrace differences and take bold actions to drive the change needed to meet global healthcare and sustainability challenges. There is no better place to make a difference in medicine, patients, and society. An inclusive culture where you will connect different thinking to generate new and valuable opportunities. Where you will find a commitment to lifelong learning, growth and development for all. Our Inclusion & Diversity (I&D) mission is to create an inclusive and equitable environment where people belong, using the power of our diversity to push the boundaries of science to deliver life-changing medicines to patients. Inclusion and diversity are fundamental to the success of our company, because innovation requires breakthrough ideas that only come from a diverse workforce empowered to challenge conventional thinking. We’re curious about science and the advancement of knowledge. We find creative ways to approach new challenges. We’re driven to make the right choices and be accountable for our actions. As an organisation centred around what makes us human, we put a big focus on people. Across our business, we want colleagues to wake up excited about their day at the office, in the field, or in the lab. Along with our purpose to bring life-changing medicines to people across the globe, we have a promise to you: to help you realise the full breadth of your potential. Here, you’ll do work that has the potential to change your life and improve countless others. And, together with your team, you’ll shape a culture that unites and inspires us every day. This is your life at AstraZeneca.

Director, Channel Strategy - US.

more at Astrazeneca.

SBM/BM - CHC&County

Sr.Coordinator

(Senior) Brand Manager (GC/Hema)

similar roles.

Principal Data Scientist

Principal Software Engineer, Group AI Enablement

Agentic AI Analytics Co-op

Customer Onboarding Specialist EMEA (Spanish Speaking)

Customer Support Team Lead

Specialist, Data and AI Risk, VP