Contract details: Project Consultant
Duration: Through June 30, 2027
Hours: 40 hours per week
Compensation: $80–90/hour, depending on skills, experience, and location
Location: Bay Area or NYC; PST hours preferred
About the role
We’re seeking a Partner Marketing Manager with direct experience leading digitally focused co-marketing initiatives for AI products within enterprise-level technology partnerships. You’ll work with major technology companies and their strategic partners to develop joint go-to-market strategies, shape shared product messaging, and execute integrated digital campaigns that drive awareness, engagement, and adoption.
This role requires ownership of the marketing strategy and execution behind complex technology partnerships. You’ll translate shared business objectives into digital campaign plans, manage joint marketing investments, and align product, marketing, creative, and partner stakeholders across both organizations. Your experience should include substantial ownership of digital partner campaigns beyond field marketing and event activation.
What you’ll do
Develop joint GTM strategies: Define shared audiences, product positioning, priority use cases, digital channels, campaign objectives, and success measures with enterprise technology partners.
Assess partnership opportunities: Evaluate audience fit, complementary product capabilities, mutual value, and potential positioning conflicts to inform co-marketing strategy.
Shape joint product messaging: Develop a compelling narrative for what the products offer together, accurately reflecting AI capabilities, limitations, and approved claims.
Lead integrated digital co-marketing: Own campaign planning and execution across relevant channels, including co-branded web experiences, landing pages, email, paid media, social, digital content, and online product demonstrations.
Direct campaign development: Translate strategy into clear briefs, messaging frameworks, asset requirements, and channel plans that guide copy, design, content, and production teams.
Manage enterprise partner relationships: Serve as a day-to-day marketing counterpart to partner teams, aligning objectives, negotiating campaign commitments, resolving competing priorities, and maintaining accountability across organizations.
Manage MDF and co-marketing investments: Plan, allocate, and track market development funds (MDF) and joint marketing budgets, including funding approvals, partner contributions, spend, reimbursement requirements where applicable, and campaign ROI.
Coordinate cross-functional delivery: Align product marketing, partnerships, digital marketing, creative, legal, operations, and analytics teams on timelines, dependencies, deliverables, and approvals.
Own brand and messaging governance: Maintain a shared source of truth for both partners’ brand guidelines, logo usage, asset specifications, product messaging restrictions, and approval requirements.
Ensure launch readiness: Review digital experiences and campaign assets for strategic alignment, messaging accuracy, brand consistency, and adherence to partner requirements.
Measure and optimize performance: Work with marketing operations and analytics teams to evaluate campaign engagement, conversion, product adoption, and other agreed business outcomes; recommend changes to strategy, channels, and investment.
Build repeatable programs: Develop playbooks, templates, and workflows that improve planning, approvals, digital execution, and reporting across strategic partnerships.
What success looks like
Partners and internal teams share a clear GTM strategy and compelling, accurate joint messaging. Digital campaigns launch with coordinated channel plans, approved assets, and reliable measurement. Joint marketing investments are accountable to agreed outcomes, and campaign insights inform future partner strategy and execution.
What you bring
5+ years in partner marketing, co-marketing, alliances marketing, or product marketing, with substantial ownership of digitally focused campaigns involving external technology partners.
Direct experience managing marketing initiatives within enterprise-level technology partnerships, including complex stakeholder structures, joint planning, brand governance, and approvals across organizations.
Direct experience leading co-marketing for an AI product, with clear examples of the products involved, your ownership, the digital campaign, and its results.
Proven experience developing joint GTM strategies with technology partners, including audience definition, positioning, digital channel selection, and campaign planning.
Demonstrated ownership of integrated digital partner campaigns from strategy through launch and optimization, spanning channels such as web, email, paid media, social, and digital content.
Experience managing MDF or co-marketing budgets, including investment planning, funding approvals, spend tracking, and performance reporting.
Ability to translate AI product capabilities into clear customer benefits and credible joint positioning, working with product and technical stakeholders to validate messaging.
Experience developing creative briefs and guiding co-branded digital assets through production, partner review, and launch.
Strong relationship management and negotiation skills, with the ability to align senior stakeholders and resolve competing priorities across partner organizations.
Strong project management skills and the ability to independently manage multiple complex workstreams.
Excellent writing, presentation, and executive communication skills.
Sound professional judgment, attention to detail, and the ability to learn unfamiliar products quickly.
Candidates should bring substantive digital campaign ownership within technology partnerships. Experience centered primarily on field marketing, events, or partner logistics alone will not meet the scope of this role.
Experience using AI tools in marketing workflows is valuable, but does not replace direct experience marketing an AI product through partner initiatives.
Additional experience we value
Co-marketing for generative AI products, AI applications, or AI-enabled platforms.
Building repeatable digital partner marketing programs across multiple partners or markets.
Working in consulting or agency environments supporting major technology clients.
Work Authorization
Applicants must be legally authorized to work in the United States at the time of application and throughout their employment. This position is not eligible for employment visa sponsorship now or in the future.
At Sia, we believe in fostering a diverse, equitable, and inclusive culture where our employees and partners are valued and thrive in a sense of belonging.