Marketing Manager - McCoy’s & Tyrrells
Initial 12-month FTC
Slough (Head Office)
Hybrid
Join our snack-loving team
We’re looking for a Marketing Manager to join us at KP Snacks. If you’re ready to bring your ideas to the table, grow your skills and be part of a team that values what makes you, you – this could be your next big move.
Who are we?
We’re KP Snacks, part of the Intersnack family. Across more than 30 countries, over 15,000 of us work together to make the snacks people love – from Hula Hoops to McCoy’s. In the UK, we’re a team of around 2,400 colleagues, based across seven sites and our Slough HQ. We’re proud of our close-knit culture, where we speak up, celebrate differences and push boundaries together.
About the role
This is an exciting opportunity to lead two of KP Snacks’ most important brands, McCoy’s and Tyrrells. McCoy’s is the UK’s leading ridge cut crisp brand and a major growth driver for the business, while Tyrrells is a premium brand with strong heritage and exciting opportunities for future growth.
As Marketing Manager, you'll have end-to-end responsibility for brand strategy, commercial performance, innovation and communications. You'll lead a team of four Brand Managers and one Assistant Brand Manager, creating the conditions for both brands and colleagues to thrive.
This is a broad role that combines strategic thinking with hands-on delivery. You'll work closely with colleagues across Commercial, Insights, R&D, Supply Chain and Finance, as well as external agency partners, to bring growth plans to life. From shaping long-term brand strategy and leading innovation pipelines to delivering impactful campaigns and driving performance in-store, you'll play a pivotal role in the future success of two of our most loved brands.
You'll also have the opportunity to work on exciting partnerships, including the NFL and England Cricket, helping to build brand relevance and engagement with consumers across the UK.
What’s in it for you?
We believe in rewarding our colleagues and helping them thrive. Here’s a flavour of what we offer:
Competitive annual salary, annual bonus scheme (targeted 10%) plus a £7,500 car allowance
KP Pension Plan with up to 7% matched contributions
Our dynamic working model is built on trust, choice and balance, with colleagues typically spending three days a week together in person. We also offer Dynamic Friday Hours, providing the opportunity to flex your time and finish early on a Friday where the role allows.
25 days holiday, with the option to buy up to five additional days, plus additional holiday after five years’ service
Comprehensive healthcare including Single Cover Private Healthcare, Health Cash Plan, Digital GP and Employee Assistance Programme
KP4ME benefits platform with discounts, cashback and wellbeing support, plus access to the EV Car Scheme
Enhanced family-friendly policies to support colleagues at every stage of life
What will you be doing?
Leading the strategy and growth plans for McCoy’s and Tyrrells
Develop and deliver three-year strategic plans and annual brand roadmaps that drive sustainable growth, strengthen brand equity and support wider business objectivesOwning commercial and brand performance
Manage portfolio performance across pricing, promotions, product mix and retailer opportunities, balancing short-term delivery with long-term brand growthLeading and developing a high-performing team
Coach and support four Brand Managers and one Assistant Brand Manager, building capability and creating an inclusive, high-performing team cultureDelivering innovation and portfolio development
Lead the development of new products, flavours and packaging initiatives, ensuring the portfolio remains relevant, competitive and aligned to consumer needsBuilding powerful brand communications
Use consumer insight to shape communications strategies, oversee media planning and creative development, and manage agency partnerships to deliver impactful campaigns across all channels
We’d love to hear from you if you can bring:
Strong FMCG marketing experience
Experience leading consumer brands within a fast-moving consumer goods environment, with a track record of delivering growth and commercial resultsPeople leadership capability
Experience managing and developing teams, with a passion for coaching colleagues and building high-performing teamsCommercial and financial understanding
Experience managing brand P&Ls and making commercially sound decisions that balance brand investment with business performanceInnovation and product development experience
A strong understanding of the end-to-end innovation process, from identifying opportunities through to successful market launchBrand communications expertise
Experience working across consumer insight, media planning, creative development, social media and agency managementExcellent influencing skills
The ability to build strong relationships and work effectively across multiple functions and stakeholder groups
Our purpose
At KP Snacks, we're passionate about creating happy snacking moments through our great tasting snacks and iconic brands. Every day, millions of people enjoy our products, including Hula Hoops, McCoy's, KP Nuts, Tyrrells, Skips, POM-BEAR and Butterkist, making us one of the UK's leading snack manufacturers.
For decades, we've been delighting consumers by combining well-loved favourites with exciting innovations that reflect changing tastes and expectations. We're equally passionate about our people and committed to creating a workplace where everyone can grow, develop and make a real impact.
As part of the Intersnack Group, one of the world's leading snack manufacturers, we combine global expertise with a shared commitment to creating happy snacking moments every day.
We’re committed to inclusion
We’re building a workplace where everyone belongs. If you don’t tick every box, we’d still love to hear from you – your unique perspective could be just what we need. And if there’s anything we can do to make the process easier for you, just let us know.
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