UWorld is a global leader in high-stakes exam preparation for medical, nursing, accounting, finance, law, and college admissions. We are expanding our affiliate marketing and influencer partnership initiatives to strengthen brand visibility, drive qualified traffic, and increase revenue across the US, India, and international markets.
We are seeking an experienced Affiliate Marketing Specialist with strong expertise in affiliate program management, publisher partnerships, influencer marketing, and performance-driven digital marketing.
The ideal candidate will have hands-on experience managing affiliate networks, recruiting high-performing partners, negotiating commission structures, and driving measurable revenue growth. The role will primarily focus on affiliate marketing and publisher development, with influencer partnerships as a secondary responsibility.
Key Responsibilities
1. Affiliate Marketing & Program Management (Primary Focus)
- Manage and scale affiliate programs across UWorld's educational and professional certification verticals.
- Manage affiliate networks such as Impact.com, Awin, ShareASale, CJ Affiliate, and similar platforms.
- Identify, recruit, onboard, and activate high-performing affiliates, publishers, bloggers, and educational websites.
- Negotiate commission structures, promotional opportunities, and performance-based partnership agreements.
- Manage affiliate tracking links, coupon codes, attribution, commissions, and partner payouts.
- Monitor affiliate sales, conversions, revenue, and ROI to optimize program performance.
- Build long-term relationships with high-value publishers and develop direct partnership opportunities.
2. Affiliate Publisher Acquisition & Revenue Growth
- Identify and secure partnerships with educational review websites, comparison platforms, content publishers, and niche affiliate websites.
- Develop partnerships with professional education, accounting, finance, certification, and career development publishers.
- Evaluate potential partners based on audience relevance, traffic quality, conversion potential, and revenue opportunities.
- Negotiate product reviews, sponsored placements, comparison content, newsletters, and affiliate promotions.
- Monitor competitor affiliate programs and identify new publisher acquisition opportunities.
3. Influencer Marketing & Creator Partnerships (Secondary Focus)
- Identify and onboard educational influencers, professional educators, student leaders, and niche creators across YouTube, Instagram, and LinkedIn.
- Manage influencer outreach, negotiations, onboarding, campaign execution, and performance tracking.
- Develop commission-based and performance-driven influencer partnerships.
- Track influencer-generated traffic, conversions, sales, and ROI.
- Ensure compliance with FTC guidelines in the US and ASCI regulations in India.
4. Affiliate Tracking, Analytics & Performance Optimization
- Manage affiliate tracking and reporting using platforms such as Impact.com and Awin.
- Monitor clicks, conversions, sales, commissions, attribution, and affiliate revenue.
- Identify tracking discrepancies, coupon misuse, commission errors, and potential affiliate fraud.
- Analyze affiliate performance and recommend strategies to improve conversions and revenue.
- Prepare weekly and monthly performance reports using GA4, Excel, Tableau, or similar tools.
5. Partnership Strategy & Collaboration
- Develop affiliate growth strategies aligned with product launches, exam cycles, and marketing campaigns.
- Collaborate with SEO, content, paid media, social media, and product marketing teams to maximize partnership performance.
- Identify new affiliate and influencer opportunities across US and Indian markets.
- Provide leadership with insights on affiliate revenue, publisher performance, and growth opportunities.
Requirements
- 6–8 years of experience in affiliate marketing, affiliate management, digital partnerships, or performance marketing.
- Proven experience managing affiliate programs and generating measurable sales and revenue.
- Hands-on experience with Impact.com, Awin, ShareASale, CJ Affiliate, or similar affiliate networks.
- Strong experience in affiliate recruitment, publisher acquisition, negotiation, and relationship management.
- Understanding of affiliate tracking, attribution, commission models, coupon management, and ROI optimization.
- Experience working with US and international affiliate publishers and partners.
- Knowledge of FTC and ASCI marketing compliance guidelines.
- Strong analytical, communication, negotiation, and cross-functional collaboration skills.
Preferred Qualifications
- Experience in edtech, exam preparation, professional certification, online learning, or subscription-based education products.
- Exposure to accounting, finance, CPA, CFA, CMA, healthcare, legal, or professional education affiliate programs.
- Existing relationships with educational publishers, comparison websites, and affiliate networks.
- Experience with influencer marketing and commission-based creator partnerships.
- Familiarity with GA4, Tableau, Looker Studio, or similar analytics tools.
Key Performance Indicators (KPIs)
- Affiliate-generated sales and revenue growth.
- New affiliate recruitment and activation.
- Active, revenue-generating publishers.
- Affiliate conversion rates and ROI.
- Growth in direct publisher partnerships.
- Influencer-generated sales and conversions.
- Affiliate tracking and commission accuracy.