About the company
Our client is a cybersecurity company.
The role
Raydar is recruiting for this role on behalf of our client. Lead marketing strategy, experiments and the channels that bring in new business, covering the path from first contact to a closed customer. The role also builds the foundation for a future marketing team.
What you'll do
- Set and run go-to-market strategy, testing experiments and channel plans, and track the results.
- Shape the company's public voice through content, community, launches, open-source projects, events and developer-focused marketing.
- Design and improve the funnel from first contact through booked meetings to closed customers.
- Work closely with the founders to define positioning and build the go-to-market playbook.
- Build the foundation for a future marketing team, including later hires.
Requirements
What we're looking for
- Experience as a founding or early marketing hire at an early-stage cybersecurity or developer tools company, where you built pipeline from scratch and led efforts from zero to one.
- Hands-on experience running several channels such as content, community, social, search optimization and product launches.
- Comfort creating messaging for technically expert buyers and practitioners, such as engineers working in security.
Bonus points
- Experience with bottom-up or community-led marketing aimed at individual practitioners rather than executives.
- Experience growing a developer or open-source community, or writing technical content that gained wide traction online.
Benefits
Compensation and benefits
- Base salary: $185K - $240K
- Equity
Location and work model
- New York, NY, United States
- On-site, 5 days per week in office
- Full-time