➡️ Who are we?
We’re building the AI Workforce for restaurants.
haddock started as the system of record for restaurant operations. Today, we’re going one step further: replacing manual back-office work with AI agents that operate 24/7.
With products like Fina, our AI Agent, we’re not adding features, we’re creating a new category. This is not AI hype. Our customers save time, money, and make better decisions every day. We are becoming the financial brain and operational layer of restaurants.
👉 Our mission: empower millions of restaurateurs to level up their business.
👉 Our vision: lead the market through innovation, strong relationships, and by becoming the go-to tech partner for restaurant success.
Backed by Y Combinator and top-tier investors.
➡️ Why this role matters We’re scaling fast across Europe. We don’t need “more marketing”. We need someone who can build a category, own the narrative, and turn it into revenue. This role sits at the intersection of brand and growth.
➡️ What you'll do
Own haddock’s positioning and narrative: from system of record → AI workforce
Build a category-defining brand in Europe
Drive pipeline and revenue, not just awareness
Design and execute GTM strategies across markets and products
Turn product innovation into clear, compelling storytelling
Lead and scale a high-performing marketing team
Manage significant budgets with a strong ROI mindset
Work closely with Product, Sales, CX and founders to align narrative and growth
➡️ What we're looking for
7+ years in Marketing / GTM leadership in SaaS or tech
Experience scaling from €10M to €100M+ (or similar high-growth environments)
Proven track record owning both brand and performance
Strong storytelling skills: you can explain complex, new concepts simply and powerfully
Deep business mindset: you think in pipeline, ARR, and payback
Experience managing multi-million € budgets
Ability to build and lead teams in fast-growth environments
High standards on design, brand, and execution quality
AI-native mindset: you understand how AI changes both product and marketing
Fluent in English
Big pluses:
Fluency in additional European languages
Background in HORECA, hospitality tech or vertical SaaS
➡️ What we offer
💸 Competitive salary + meaningful upside
🏢 Office in Poblenou (Barcelona) + flexible hybrid setup (3 days in-office, 2 remote if you want)
🤖 Full access to the AI tools you want to experiment with. We don’t just sell AI, we use it internally and expect you to push the boundaries
🧘 A partially subsidized Urban Sports Club membership: yoga, HIIT, hot studios, your call
💰 Payflow perks to make the most of your salary, when you need it
➡️ Our hiring process
We move fast and keep communication transparent throughout. Here’s what to expect:
Intro call with CEO (Arnau)
Meet the marketing team (Eric)
Marketing case + in-person debrief with the Leadership Team
Culture conversation with co-founders Pol & Arnau
Think this could be your next move? Apply now — we’d love to meet you.
📌 Important: applications without a personalized message or cover letter will not be considered.